Lago
Marketing and Advertising
MetaAdsSpecialist
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Meta Ads Specialist at Lago. Skills: Meta Ads, Campaign optimization, Client collaboration, Pixel implementation. Develop advertising campaigns. Manage advertising campaigns”
What You'll Achieve.
Enhance ad campaigns; Enhance organic social media engagement
Industry & Context.
Troubleshoot issues; Resolve discrepancies
What They're Looking For.
Must Have
3-4 years marketing agency experience, 3-4 years copywriting, 3-4 years creative ad creation, 3-4 years Facebook Ads Manager experience, Comfortable in client-facing role, Experience with Meta Ads Manager, Proficiency in tracking setups, Proficiency in web campaign traffic analysis, Proficiency in audience engagement metrics, Project management skills, Attention to detail, Analytical skills, Excellent communication skills, Experience running video ads
Nice to Have
Familiarity with other digital marketing channels
What You'll Do.
Develop advertising campaigns
Manage advertising campaigns
Analyze performance data
Drive campaign improvements
Present campaign reports
Provide optimization recommendations
Collaborate with clients
Align campaign audiences
Align campaign budgets
Ensure ad quality assurance
Ensure targeting accuracy
Ensure correct landing page links
Boost organic content
Configure Meta Pixels
Troubleshoot Meta Pixel issues
Resolve data discrepancies
Define custom conversions
Set up custom conversions
Develop custom audiences
Manage custom audiences
Stay updated with Meta practices
Implement new strategies
Collaborate internally
Ensure seamless integration
Ensure seamless operation
Work with creative team
How You'll Work.
Team & Collaboration
Internal marketing teams; Internal development teams; Creative team
Communication Scope
Client interactions; Presenting results; Presenting strategies
Process & Methodology
Project management, Asana
Full Job Description
**Meta Ads Specialist** Location: Remote LATAM Hours: Monday - Friday. 9AM - 5PM CST USD Salary: $2,500- $4,000 monthly We are seeking an experienced Meta Ads Specialist to enhance our team. This role demands a candidate proficient in creating, managing, and optimizing ad campaigns across a diverse client base. It's essential to have a solid understanding of Facebook Ads Manager and the Meta Business Suite. The ideal candidate should be results-driven with a proven ability to create successful ad campaigns and enhance organic social media engagement. Additionally, the candidate must be comfortable in client-facing roles, regularly interacting with clients, understanding their needs, and presenting campaign results and strategies effectively. ### Responsibilities **Campaign Development and Management:** * Develop and manage advertising campaigns using Facebook Ads Manager. * Manage 25+ ad accounts, ensuring optimal structure and performance. * Create compelling ad creatives, including copywriting and image selection. **Performance Analysis:** * Analyze performance data to drive campaign improvements. * Present detailed campaign performance reports to clients. * Provide data-driven recommendations for optimizing campaign performance. **Client Collaboration:** * Collaborate with clients to align campaign goals, audiences, and budgets. * Ensure quality assurance for ads, targeting accuracy, and correct landing page links. * Boost organic content on client pages. **Meta Pixels Implementation:** * Install and configure Meta Pixels on various websites and applications via Google Tag Manager (GTM). * Troubleshoot and resolve any issues related to Meta Pixel functionality and data discrepancies. * Define and set up custom conversions to track specific user actions that align with business goals. **Custom Audiences and Lists:** * Develop and manage custom audiences based on pixel data for targeted marketing campaigns. * Use pixel data to create and update client lists for per
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