Lago
MetaAdsSpecialist
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“Meta Ads Specialist at Lago. Skills: Meta Ads Manager, Campaign management, Client interaction. Develop and manage advertising campaigns. Manage 25+ ad accounts”
What You'll Achieve.
Enhance our team; Enhance organic social media engagement; Drive campaign improvements; Optimize campaign performance; Align campaign goals, audiences, and budgets; Track specific user actions; Drive success in a rapidly evolving market
Industry & Context.
Analytical skills for data-driven campaign recommendations
What They're Looking For.
Must Have
3-4 years of agency experience managing 20+ accounts, 3-4 years of copywriting and creative ad creation, 3-4 years of experience with Facebook Ads Manager, Comfortable in a client-facing role
Nice to Have
Familiarity with other digital marketing channels (e.g., Google Ads)
What You'll Do.
Develop and manage advertising campaigns
Manage 25+ ad accounts
Create compelling ad creatives
Analyze performance data
Present campaign performance reports
Install and configure Meta Pixels
Develop and manage custom audiences
Stay updated with Meta's advertising practices
How You'll Work.
Team & Collaboration
Collaborate with clients; Collaborate internally with marketing and development teams; Work closely with the creative team
Communication Scope
Excellent communication skills for effective client interactions
Process & Methodology
project management, attention to detail
Full Job Description
Role: Meta Ads Specialist Location: Remote Hours: Monday - Friday. 9AM - 5PM CST USD Salary: $1,800 – $2,500/month We are seeking an experienced Meta Ads Specialist to enhance our team. This role demands a candidate proficient in creating, managing, and optimizing ad campaigns across a diverse client base. It's essential to have a solid understanding of Facebook Ads Manager and the Meta Business Suite. The ideal candidate should be results-driven with a proven ability to create successful ad campaigns and enhance organic social media engagement. Additionally, the candidate must be comfortable in client-facing roles, regularly interacting with clients, understanding their needs, and presenting campaign results and strategies effectively. ### Responsibilities **Campaign Development and Management:** * Develop and manage advertising campaigns using Facebook Ads Manager. * Manage 25+ ad accounts, ensuring optimal structure and performance. * Create compelling ad creatives, including copywriting and image selection. **Performance Analysis:** * Analyze performance data to drive campaign improvements. * Present detailed campaign performance reports to clients. * Provide data-driven recommendations for optimizing campaign performance. **Client Collaboration:** * Collaborate with clients to align campaign goals, audiences, and budgets. * Ensure quality assurance for ads, targeting accuracy, and correct landing page links. * Boost organic content on client pages. **Meta Pixels Implementation:** * Install and configure Meta Pixels on various websites and applications via Google Tag Manager (GTM). * Troubleshoot and resolve any issues related to Meta Pixel functionality and data discrepancies. * Define and set up custom conversions to track specific user actions that align with business goals. **Custom Audiences and Lists:** * Develop and manage custom audiences based on pixel data for targeted marketing campaigns. * Use pixel data to create and update client lists for personal
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