Lokal
Broadcast Media
MetaAds-Content(PerformanceMarketing-Telugu)
Neural analysis suggests this role is
optimal for entry candidates.
“Meta Ads - Content (Performance Marketing-Telugu) at Lokal. Skills: Performance marketing, Content creation, Meta Ads, Growth marketing. Study audience, market, competition. Write ads for downloads”
What You'll Achieve.
Drive growth through paid marketing; Drive growth through experiments; Own end-to-end performance; Scale what works
Industry & Context.
Data-driven mindset; Analytical skills; Performance optimization
What They're Looking For.
Must Have
1–3 years performance marketing content, 1–3 years growth marketing, Hands-on Meta Ads campaigns, Hands-on Google Ads campaigns, Copywriting skills (English), Experience working with creative teams, Experience working with video teams, Data-driven mindset, Analytical skills
Nice to Have
Copywriting skills (regional language)
What You'll Do.
Write ads for downloads
Write ads for first purchase
Brief designers on concepts
Brief video editors on concepts
Follow through on creative output
Ship multiple creative variants
Read A/B test results
Track performance in markets
Ensure creative feels native
How You'll Work.
Team & Collaboration
Creative teams; Video teams
Full Job Description
What is Lokal : Access & Empowerment for Bharat through AI and Local Language Internet Lokal is India’s largest regional content and services platform, built for the 500 million+ internet users from tier 2+ towns. Founded by IIT alumni, Lokal started in 2018 to address the lack of relevant local content and now goes beyond content to solve real, everyday problems of Bharat. Growing as a house of apps, Lokal is evolving into an AI-driven discovery and access platform—connecting users in tier 2+ India with the experts, tools, and knowledge they’ve historically lacked access to: * Lokal Matrimony – Location-based matchmaking apps focused on hyperlocal compatibility * Lokal Jobs – Hyperlocal job discovery platform connecting blue- and grey-collar workers with nearby opportunities * GyanTV – Skill-based learning in regional languages (stocks, photography, small business & more) * Dostt – Make new friends through voice chats, games, and real, authentic conversations * Eaze – A safe space to explore emotional well-being via community-driven support * AstroLokal – Instant access to trusted astrologers through audio and chat * And more – 10+ new apps in testing & exploration across agricultural advisory, legal advisory, financial guidance, and AI-powered personal assistants. About the role : We are looking for a hands-on Performance Marketing professional to manage end-to-end digital marketing—from running ads and creating content ideas to tracking and optimizing performance. This is a high-ownership role where you will be responsible for results, not just execution. Training and guidance will be provided. Key Responsibilities : * For each app you work on, you'll study the audience, the market, and the competition - then write ads that get people to download and make that first purchase. * You decide the angle, the hook, the format, and the script - and you write it yourself. * You'll brief designers and video editors on your concepts and follow through until the output matc
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