Lokal
Broadcast Media
MetaAds-Content(PerformanceMarketing-Kannada)
Neural analysis suggests this role is
optimal for entry candidates.
“Meta Ads - Content (Performance Marketing-Kannada) at Lokal. Skills: Performance marketing, Content creation, Campaign optimization. Study audience, market, competition. Write ads for downloads”
What You'll Achieve.
Drive growth through paid marketing; Own end-to-end performance; Test, learn, and scale
Industry & Context.
Analytical skills
What They're Looking For.
Must Have
1-3 years performance marketing content, 1-3 years growth marketing, Hands-on Meta Ads, Hands-on Google Ads, Copywriting skills, Understanding performance metrics, Experience working with creative teams, Experience working with video teams, Data-driven mindset, Analytical skills
Nice to Have
Regional language copywriting preferred
What You'll Do.
Write ads for downloads
Write ads for first purchase
Follow through on output
Ship multiple creative variants
Track performance by market
Ensure creative feels native
How You'll Work.
Team & Collaboration
Creative teams; Video teams
Full Job Description
What is Lokal : Access & Empowerment for Bharat through AI and Local Language Internet Lokal is India’s largest regional content and services platform, built for the 500 million+ internet users from tier 2+ towns. Founded by IIT alumni, Lokal started in 2018 to address the lack of relevant local content and now goes beyond content to solve real, everyday problems of Bharat. Growing as a house of apps, Lokal is evolving into an AI-driven discovery and access platform—connecting users in tier 2+ India with the experts, tools, and knowledge they’ve historically lacked access to: * Lokal Matrimony – Location-based matchmaking apps focused on hyperlocal compatibility * Lokal Jobs – Hyperlocal job discovery platform connecting blue- and grey-collar workers with nearby opportunities * GyanTV – Skill-based learning in regional languages (stocks, photography, small business & more) * Dostt – Make new friends through voice chats, games, and real, authentic conversations * Eaze – A safe space to explore emotional well-being via community-driven support * AstroLokal – Instant access to trusted astrologers through audio and chat * And more – 10+ new apps in testing & exploration across agricultural advisory, legal advisory, financial guidance, and AI-powered personal assistants. bout the role : We are looking for a hands-on Performance Marketing professional to manage end-to-end digital marketing—from running ads and creating content ideas to tracking and optimizing performance. This is a high-ownership role where you will be responsible for results, not just execution. Training and guidance will be provided. Key Responsibilities : * For each app you work on, you'll study the audience, the market, and the competition - then write ads that get people to download and make that first purchase. * You decide the angle, the hook, the format, and the script - and you write it yourself. * You'll brief designers and video editors on your concepts and follow through until the output match
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