Lokal
EdTech
MetaAds
Neural analysis suggests this role is
optimal for entry candidates.
“Meta Ads at Lokal. Skills: Performance marketing, Meta Ads, Google Ads, User acquisition. Own performance marketing strategy. Drive user acquisition growth”
What You'll Achieve.
Drive measurable growth; Optimize CAC; Optimize CPL; Optimize CPI; Optimize ROAS; Optimize ROI; Improve CTR; Improve CVR; Improve ad relevance
Industry & Context.
Analytical capabilities; Data-driven decision making
What They're Looking For.
Must Have
1-3 years performance marketing experience, Managing app campaigns on Meta, Managing app campaigns on Google, Proven experience managing ₹1 Cr+ ad budgets, Expertise in Meta Ads Manager, Expertise in Google Ads, Performance-driven execution
Nice to Have
Experience in EdTech, Experience in subscription models, Vernacular audience targeting experience
What You'll Do.
Own performance marketing strategy
Drive user acquisition growth
Drive subscription growth
Plan high-performing campaigns
Execute high-performing campaigns
Scale high-performing campaigns
Align campaigns with growth targets
Conduct A/B testing on creatives
Conduct A/B testing on ad copies
Conduct A/B testing on landing pages
Conduct A/B testing on audience segments
Improve conversion rates
Manage marketing budgets
Optimize marketing budgets
Ensure maximum return
Develop vernacular ad creatives
Track campaign performance
Analyze campaign performance
Present campaign performance reports
Identify new growth opportunities
Identify new channels
Identify emerging trends
How You'll Work.
Team & Collaboration
Creative teams; Content teams; Analytics teams
Full Job Description
What is Lokal : Access & Empowerment for Bharat through AI and Local Language Internet Lokal is India’s largest regional content and services platform, built for the 500 million+ internet users from tier 2+ towns. Founded by IIT alumni, Lokal started in 2018 to address the lack of relevant local content and now goes beyond content to solve real, everyday problems of Bharat. Growing as a house of apps, Lokal is evolving into an AI-driven discovery and access platform—connecting users in tier 2+ India with the experts, tools, and knowledge they’ve historically lacked access to: * Lokal Matrimony – Location-based matchmaking apps focused on hyperlocal compatibility * Lokal Jobs – Hyperlocal job discovery platform connecting blue- and grey-collar workers with nearby opportunities * GyanTV – Skill-based learning in regional languages (stocks, photography, small business & more) * Dostt – Make new friends through voice chats, games, and real, authentic conversations * Eaze – A safe space to explore emotional well-being via community-driven support * AstroLokal – Instant access to trusted astrologers through audio and chat * And more – 10+ new apps in testing & exploration across agricultural advisory, legal advisory, financial guidance, and AI-powered personal assistants. Role Overview: We are looking for a performance-driven marketer to lead and scale paid acquisition campaigns for Sahi English. This role requires strong analytical capabilities, deep platform expertise, and the ability to drive measurable growth in user acquisition, subscriptions, and revenue. Key Responsibilities: * Own end-to-end performance marketing strategy across Meta Ads, Google Ads (Search, Display, YouTube), and other paid acquisition channels. * Drive user acquisition and subscription growth while optimizing CAC, CPL, CPI, ROAS, and overall ROI. * Plan, execute, and scale high-performing campaigns aligned with monthly growth targets. * Conduct A/B testing on creatives, ad copies, landing pages,
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