MedicalRepresentative

**Job Purpose:** To drive performance in your territory through face-to-face and multi-channel detailing (medical communication) and to establish GSK as a key advisor by making relevant recommendations to health-care professionals, supported by scientific knowledge which are aligned to medical and pharmacist professionals (Health care professionals – HCPs) needs. **Key Responsibilities:** **Scientific Knowledge** • Continuously builds knowledge of GSK multi-channel brand strategies • Understands GSK brands features and benefits and applies knowledge effectively in detailing activities. • Builds a comprehensive disease and pathology knowledge and leverages it with health-care professionals to support decision making • Has strong understanding of treatment guidelines and patient profiles and leverages them to build credibility with health-care professionals. **Activities Planning** • Uses multiple data sources to analyses and review territory performance dynamics, identify territory trends and opportunities for GSK to address right HCPs • Based on health-care practices insights, develop multi-channel activities plans with strategically aligned ASMART objectives, prioritise health-care professionals for detailing, build and adjust robust territory coverage call plans • Implements multi-channel activities plans, uses KPIs to track performance and adjust plans where required **Detailing Skills** • Effectively engages with health-care professionals through a effective detailing approach or multi-channel detailing approach and is proficient in using appropriate multi-channel detailing platforms aligned to HCP’s preferences • Actively prepares for, and executes the effective detailing approach for uncovering opportunities, making recommendations aligned to health-care professionals needs, addressing objections and effectively closing • Regularly measures call performance and seeks FLFL feedback to continuously improve • Builds collaborative internal and external relationshi