Company
MedicalContentOperationManager医学内容运营经理
Neural analysis suggests this role is
optimal for Senior candidates.
“Medical Content Operation Manager 医学内容运营经理. Skills: Medical Content Operation, content production, content operation, content strategy, writing, editing. managing several priority TA’s online content production and operation across the online content whole lifecycle. creating exceptional content experiences to meet not only external HCP and patient’s needs, but also satisfy internal user’s expectation”
What You'll Achieve.
creating exceptional content experiences to meet not only external HCP and patient’s needs, but also satisfy internal user’s expectation; provide exceptional medical content experience, thus making every touch point with HCP count; provide best contest experience to fulfill patient’s needs; drive customer acquisition
Industry & Context.
analytical and strategic skills
What They're Looking For.
Must Have
At least 5 years of experience writing/editorial position or similar roles within online medical media, Exceptional writing & editing skills, experience with multiple content formats and digital tools to facilitate efficient content production, analysis, and management, Deep understanding of content reader’s behavior insights & needs, with growth mindset, Demonstrated experience in developing high-quality content, preferably with a portfolio of published content, intended to drive customer acquisition, Great attention to detail and an ability to work within tight deadlines, Have esthetics taste and ability to understand the products / Therapeutic Area position and creative vision, Foundational knowledge of content SEO principles, Acts decisively in complex and fast-moving environment, Excellent sense of teamwork/collaboration, analytical and strategic skills, Excellent oral and written communications capabilities and presentation skills, Excellent English and Mandarin Chinese skills, Experience with business process creation or re-engineering and change management, interpersonal and influencing capabilities, and communication skills, Fluent with technology solutions to manage projects including appropriate Microsoft Office programs (i. e. , Word, Excel, PowerPoint, Project, Visio)
Nice to Have
Experience in the pharmaceutical industry is a huge plus, Master’s Degree preferred, Medical or pharmacy-related professional background, Experience in at-scale production preferred
What You'll Do.
managing several priority TA’s online content production and operation across the online content whole lifecycle, creating exceptional content experiences to meet not only external HCP and patient’s needs, but also satisfy internal user’s expectation, Develop best fit HCP-facing online content plan based on business objectives and content strategy, Develop patient-facing online content plan based on patient solution’s objective and content strategy, Continuously understand reader insights and adjust content plan accordingly, Lead and manage the agencies and editors and unify content from various contributors, Establish end-to-end process of content production in multiple types (incl.
articles, graphic, videos, etc.
), Build a built-in quality control system and manage the key points of content production, Monitor and plan relevant content based on certain industry-spreading topics, Participate in content operation strategies and keep evolving content processes/standards, Explore innovative next-generation content production models, Make sure the content production activities comply with scientific standards, and follow company’s SOP governance.
How You'll Work.
Team & Collaboration
Work closely within Innovation Center with BU Digital Leads, Patient Leads and MKT; Success will be met through exceptionally close coordination and partnership within Customer Innovation, with Business Units, Medical Affairs, Medical Information, Channel Enablement Team, Digital, Compliance, etc.; Excellent sense of teamwork/collaboration; interpersonal and influencing capabilities, and communication skills
Communication Scope
Excellent oral and written communications capabilities and presentation skills; Excellent English and Mandarin Chinese skills; interpersonal and influencing capabilities, and communication skills
Process & Methodology
Manage the agencies and editors, Establish end-to-end process of content production, Manage the key points of content production, Manage projects
Full Job Description
**Job Summary:** * The Medical Content Operation Manager will be responsible for managing several priority TA’s online content production and operation across the online content whole lifecycle, thus creating exceptional content experiences to meet not only external HCP and patient’s needs, but also satisfy internal user’s expectation. * Success will be met through exceptionally close coordination and partnership within Customer Innovation, with Business Units, Medical Affairs, Medical Information, Channel Enablement Team, Digital, Compliance, etc. **Responsibilities:** * Work closely within Innovation Center with BU Digital Leads, Patient Leads and MKT, understand companywide and BU-level innovative GTM strategies, and content strategy for designated TA. * Develop best fit HCP-facing online content plan based on business objectives and content strategy to provide exceptional medical content experience, thus making every touch point with HCP count. * Develop patient-facing online content plan based on patient solution’s objective and content strategy to provide best contest experience to fulfill patient’s needs. * Continuously understand reader insights and adjust content plan accordingly, ensure the agile content delivery best match with reader’s needs & industry changing trend. * Lead and manage the agencies and editors and unify content from various contributors to ensure every piece of content lines up with content strategy, and deliverables are on time, and within budget. * Establish end-to-end process of content production in multiple types (incl. articles, graphic, videos, etc.) to ensure excellent execution. * Build a built-in quality control system and manage the key points of content production, as a high-level pair of eyes on each piece of content ensure accuracy and consistency. * Monitor and plan relevant content based on certain industry-spreading topics, including topic selection and material collection and extraction, and engage with key stakeholders
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