General Motors
MediaStrategyLead
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“Media Strategy Lead at General Motors. Skills: developing, planning, and executing tactical digital media strategies, understanding of the digital media landscape, analytical prowess, translate brand objectives into effective media plans, drive measurable results. developing, planning, and executing tactical digital media strategies for Chevrolet at regional level of representation across Canada. Work effectively with the Brand, Product, and Performance Marketing teams to understand brand initia”
What You'll Achieve.
drive the most effective media plans; drive measurable results; achieve brand-specific goals; key performance indicators (KPIs); optimize campaign activities; identify and drive media KPIs across all channels
Industry & Context.
analytical prowess; Excellent analytical skills
expected to report to the Markham Elevation Centre at least three times per week, GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE
What They're Looking For.
Must Have
3+ years of experience, understanding of all areas of media, experience working with media agencies, Excellent project management and analytical skills, understanding of digital creative, media, and measurement practices, Excellent written and verbal communication skills
Nice to Have
preference for media experience, managing one-to-one targeted campaigns, familiarity with the various media platforms, technology, and processes, Verbal & written French fluency is a plus, Automotive brand experience is a plus
What You'll Do.
and executing tactical digital media strategies for Chevrolet at regional level of representation across Canada
Work effectively with the Brand
and Performance Marketing teams to understand brand initiatives
and goals to drive the most effective media plans
Deliver on the strategic vision and plan for individual nameplates and own the media planning process at a regional level across the country
Work closely with the Media agency of record and media operations processes across all regions
Define target audiences
and key performance indicators (KPIs) for all campaigns
Work closely with external media agencies
and platform representatives
Ensure allotted media budget/investments and media mix is reflective of regional objectives
Integrate regional media strategy with national strategy ensuring full funnel alignment
Meet with media partners and evaluate offerings for brand/regional fit
Work in consultation with Marketing Applied Science and Performance teams in the development of reports
identify and drive media KPIs across all channels and optimization plans
Monitor and analyze key performance optimize campaign activities
How You'll Work.
Team & Collaboration
Work effectively with the Brand, Product, and Performance Marketing teams; Work closely with the Media agency of record; Work closely with external media agencies, ad tech vendors, and platform representatives; Develop and foster a relationship with MediaOne Global team including Audience, Ad Tech, and channel leads; Present and inform leadership across sales and marketing of media plans; Work with internal stakeholders to identify and implement new media strategies; Work in consultation with Marketing Applied Science and Performance teams
Communication Scope
Excellent written and verbal communication skills; Verbal & written French fluency is a plus
Process & Methodology
Excellent project management skills, own the media planning process, Create and Lead Test & Learn media initiatives
Full Job Description
**Job Description** **Vacancy Status:** This posting is for an existing vacancy within the organization and is open to new applications. **AI Disclosure:** As part of the application process, Artificial Intelligence will be used in the hiring process for this role **This role is categorized as hybrid. This means the successful candidate is expected to report to the Markham Elevation Centre at least three times per week.** Reporting to the Sr. Media Strategy Lead at General Motors, the Media Strategy Lead will be responsible for developing, planning, and executing tactical digital media strategies for Chevrolet at regional level of representation across Canada. This role requires a strong understanding of the digital media landscape, analytical prowess, and the ability to translate brand objectives into effective media plans that drive measurable results. The ideal candidate will be a hands-on strategist, collaborative, and passionate about leveraging digital channels to connect with target audiences and achieve brand-specific goals. ## **KEY RESPONSIBILITIES:** **Media Strategy & Planning:** * Work effectively with the Brand, Product, and Performance Marketing teams to understand brand initiatives, objectives, and goals to drive the most effective media plans. * Deliver on the strategic vision and plan for individual nameplates and own the media planning process at a regional level across the country. * Work closely with the Media agency of record and media operations processes across all regions. * Define target audiences, media mix, budget allocation, and key performance indicators (KPIs) for all campaigns. **Campaign Execution & Optimization:** * Work closely with external media agencies, ad tech vendors, and platform representatives (e.g., Google, Meta, TikTok) * Ensure allotted media budget/investments and media mix is reflective of regional objectives. * Integrate regional media strategy with national strategy ensuring full funnel alignment. * Meet with media
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