See's Candies
Confectionery
MediaStrategist&Planner
“Media Strategist & Planner at See's Candies. Skills: Paid social media, Digital media strategy, Campaign management, Performance analytics. Develop paid media strategies. Allocate budgets across channels”
What You'll Achieve.
Achieve marketing and revenue goals; Achieve ROI/ROAS performance; Execute media plans within budget; Grow brand awareness; Grow engagement; Grow conversion rates; Contribute to B2C sales growth; Contribute to B2B sales growth
Industry & Context.
Analytical skills
What They're Looking For.
Must Have
5+ years of experience in paid media, Proven experience managing B2C and B2B campaigns, Expertise in paid social platforms, Proficiency in analytics tools, Understanding of attribution models, Excellent project management skills, Ability to learn new technologies quickly
Nice to Have
Experience with traditional media channels
What You'll Do.
Develop paid media strategies
Allocate budgets across channels
Identify innovation opportunities
Manage campaigns across platforms
Strategize affiliate campaigns
Manage digital media agency
Monitor campaign performance
Ensure campaigns meet ROI targets
Deliver media performance reports
Present campaign results
Maintain performance tracking systems
Manage digital outreach programs
Analyze traffic and conversion reports
Partner with brand teams
Support integrated marketing efforts
Collaborate with creative teams
Develop campaign briefs
Stay up to date with trends
Complete special projects
How You'll Work.
Team & Collaboration
Cross-functional teams; Internal stakeholders; Leadership presentations; Creative teams; Brand teams; eCommerce teams; Sales teams; B2B teams
Communication Scope
Present campaign results
Process & Methodology
Project management, Organizational skills
Applying for this Media Strategist & Planner role?
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