MediaStrategist&Planner

**Work is Sweet!** 'Quality without Compromise' is not just a motto at See’s Candies. It is the most important ingredient in our recipe for success. See’s Candies has been in business since 1921 and maintains a reputation for producing the highest quality candy and providing superior customer service. See’s is a leader in the confectionery industry with over 250 retail shops across the USA, a growing e-commerce business, and expanding opportunities internationally. We are seeking friendly, enthusiastic individuals who are passionate about helping us grow and thrive in our second century. **Job Description Summary:** We are seeking a results-driven Paid Social & Digital Media Marketing Strategist to lead the strategy, execution, and optimization of our media initiatives across both B2C and B2B channels. This role is responsible for effectively planning, managing, executing, and reporting on all paid media activities—spanning traditional and non-traditional platforms—to drive measurable business outcomes. The ideal candidate combines strong analytical skills with creative thinking and has a proven track record of delivering ROI-positive campaigns aligned with brand and revenue goals. The pay range for this position at commencement of employment is expected to be between $90 - $100K per year; however, base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. **Job Description:** **Key Responsibilities** **Media Strategy & Planning** * Develop and execute comprehensive paid media strategies across digital and traditional channels, aligned with overall marketing and business objectives. * Plan and allocate budgets across B2C and B2B channels including paid social, programmatic display, paid search, retail media, affiliate, traditional media, and emerging platforms. * Identify opportunities for innovation in non-traditional media channels to expand reach and engagement. **Campaign Exec