MediaStrategist

At Jellyfish, we believe in the power of diverse perspectives and inclusive collaboration. We welcome individuals who excel in collaborative, varied teams and value the unique contributions that each person brings to the table. Jellyfish is a global digital marketing agency; a unique fusion of tech enthusiasts, creative minds, and media and data experts all united to empower our clients along their digital journey. Our commitment to embracing diverse perspectives fuels our innovation and strategies that challenge the status quo, reinvent media activation, and craft influential stories for our global clients and their customers. Join us in shaping a future where business growth and personal fulfilment go hand in hand. Job Description Reporting to our Media Strategy, VP , as a Media Strategist, you are responsible for delivering innovative, effective and accountable strategies and plans to grow our clients’ business. You will sit at the intersection of data, technology and creativity, translating complex briefs into high-performing cross-channel digital media plans. Your responsibilities will include: - 1. Strategic Planning & Execution - Cross-Channel Strategy: Lead the translation of client briefs into comprehensive cross-channel digital media plans (including programmatic, search, social and video) that deliver effective and accountable business outcomes. - Audience Insights & Profiling: Conduct deep-dive audience research using demographic, psychographic and behavioural data to map out user journeys, build detailed target consumer profiles and uncover actionable insights that shape the media strategy. - Planning Frameworks: Define and deliver clear budget and flighting recommendations, audience targeting strategies, performance forecasts and tactical channel allocations based on unique client objectives. - Cross-Functional Alignment: Ensuring that strategies cascade down to in-channel execution and tactics. Alignment is key to ensure that a sound strategy is met w