Manulife

Financial Services

MediaRelationsConsultant

$74–74k Toronto, Ontario, Canada FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Mid+ candidates.

The Brief

“Media Relations Consultant at Manulife. Skills: Media relations, External communications, Reputation management. Maintain targeted media lists. Update targeted media lists”

Industry & Context.

Financial Services
Eligibility Requirements

Work outside standard hours, Flexibility for time zones, Morning calls before 9AM ET, Evening calls 8-9PM ET, Potential for weekend work

What They're Looking For.

Must Have

Bachelor's degree in communications, 3+ years of experience, Excellent writing skills, Excellent editing skills, Excellent storytelling skills, Ability to simplify complex topics, Proven ability to operate calmly under pressure, Proven ability to manage sensitive issues, Project management skills, Ability to work cross-functionally, Ability to work in a fast-paced environment

Nice to Have

Agency experience preferred, Relationships with business media, Relationships with finance media, Relationships with insurance media, Relationships with consumer media, Relationships with US media, Relationships with asset management media, Prior experience in financial services, Prior experience in insurance, Experience with Cision, Experience with Roxhill, Experience with PublicRelay

What You'll Do.

Maintain targeted media lists

Update targeted media lists

Support media strategy development

Develop proactive ideas

Research journalists' beats

Develop briefing notes

Develop background materials

Assist in reputation tracking

Assist in issues management

Support monitoring efforts

Support escalation efforts

Support coordinated response efforts

Monitor media coverage

Produce reports with insights

Produce reports with analysis

Manage press release distribution

Manage press release publication

Serve as media contact

Coordinate interviews

Ensure smooth journalist engagement

Ensure timely journalist engagement

Ensure outreach reflects approved messaging

Ensure responses reflect approved messaging

Support drafting media FAQs

Support drafting reactive statements

Assist with tracking media performance metrics

Assist with reporting media performance metrics

Participate in cross-functional meetings

Distill key takeaways

Collaborate with PR agency partners

Support corporate narratives

Amplify corporate narratives

Handle confidential matters

Handle material information

Work in partnership with Thought Leadership team

Drive integrated storytelling

Leverage cross-functional opportunities

Collaborate across global Communications network

Contribute to integrated communications plans

Influence integrated communications plans

Lead integrated communications plans

Stay up to date on industry trends

Stay informed on industry developments

Analyze reputational risks

Analyze reputational opportunities

How You'll Work.

Team & Collaboration

Cross-functional meetings; Global Communications network; North American PR agency partners; Thought Leadership team

Communication Scope

Writing; Editing; Storytelling; Executive media prep; Media engagement; Media outreach; Media responses

Process & Methodology

Project management

Full Job Description

The Media Relations Consultant plays a key role in enhancing and protecting Manulife’s reputation through proactive and strategic external communications. This role, on the global communications team, supports corporate priorities by developing compelling narratives, managing media engagement and relationships, and ensuring consistent messaging across earned media channels. This individual will partner with account leads to support the company’s objectives, in addition to supporting day-to-day executional needs of the media relations team for business segments and accounts. The ideal candidate brings a client-facing and detail-oriented skillset, and thrives in a fast-paced, dynamic environment. He/she is a team player committed to service excellence, building stakeholder relationships, and upholding our values. **Position Responsibilities:** * Maintain and continuously update targeted media lists aligned to priority audiences and coverage opportunities. * Support the development of media strategies and proactive ideas that enhance visibility and promote Manulife’s priorities. * Draft and tailor timely media pitches by researching journalists’ beats, recent coverage, and audience interests to increase relevance and effectiveness of outreach. * Develop high-quality briefing notes and background materials to support executive media prep and engagements. * Assist in reputation tracking and issues management, supporting monitoring, escalation, and coordinated response efforts. * Monitor media coverage and produce reports with clear insights and analysis to share across teams. * Manage the distribution and publication of press releases across appropriate channels and platforms. * Serve as a one of the firm’s media contacts, coordinating interviews and ensuring smooth, timely engagement with journalists. * Ensure all outreach and responses reflect the latest approved messaging, while supporting the drafting of media FAQs and reactive statements as needed for timely and acc

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