GiveDirectly
MediaRelationsAssociate
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“Media Relations Associate at GiveDirectly. Skills: Media Pitching, Media Research, AI and Automation, Pipeline Management. Pitching GiveDirectly programs and research to key media and thought leaders. Cultivating relationships with public intellectuals, newsletter writers, podcasters, and other content creators”
What You'll Achieve.
Growing awareness of cash as an effective aid intervention; Generating interest from catalytic donors; Ensuring direct cash and GiveDirectly are gaining fast, targeted visibility and understanding among high value audiences; Ensure pitches break through and match up with their personal stakes and editorial interests; Make the communications team faster and smarter
Industry & Context.
Problem solving
What They're Looking For.
Must Have
2-4 years of experience in communications, media, content marketing, journalism, market research, or related fields, Compelling experience at desk research — able to make sense of opportunities and leads within an opaque industry, familiarity with traditional and non-traditional media and content creators in the United States, Experience with AI tools for research, writing, and workflow automation, Exceptional project management skills, with a demonstrated ability to manage multiple workflows simultaneously, Excellent verbal and written skills, with a focus on concise and intentional communication, Ability to “think” like a journalist — telling a compelling story and communicating why it matters without setting off their PR alarm, Comfort with systems and tools — Airtable and other CRMs — and a disposition toward building better workflows, not just following existing ones, Alignment with GiveDirectly Values and active demonstration of our core competencies: emotional intelligence, problem solving, project management, follow-through, and fostering inclusivity.
Nice to Have
Familiarity with the Substack, podcast, and YouTube — especially voices in EA, tech, and finance., Experience in influencer campaigns and partnerships, Familiarity with traditional and new media in European and Middle Eastern markets., Based in a major journalist & thought leader hub for in person meetings, e. g. NYC, SF, London, Nairobi, DC, LA, Chicago, Boston, Austin, Amsterdam, etc.
What You'll Do.
Pitching GiveDirectly programs and research to key media and thought leaders
Cultivating relationships with public intellectuals
and other content creators
Lead generation research
Prepping spokespeople
Tracking progress over time
Building infrastructure that makes the team smarter and faster
Maintaining and improving internal systems
Being the in-team expert on AI-powered tools and automation
Research the background of traditional and new media reporters and surrogates
Conduct ongoing research on media outlets consumed by GiveDirectly’s donors and targets
and media sources share roundups and flag opportunities with the broader communications
Build AI tools that make this scalable and fast
and analyze coverage in ensure the system is a reliable
up-to-date source of truth for media activity
Keep the media and outreach pipeline clean in Salesforce
How You'll Work.
Team & Collaboration
Reporting directly to the Senior Manager of Media and Strategic Communications; Support GiveDirectly’s surrogate strategy; Share roundups and flag opportunities with the broader communications; Provide deep support to the team’s AI and automation toolkit; Pilot new workflows with manager guidance that make the communications team faster and smarter
Communication Scope
Excellent verbal and written skills, with a focus on concise and intentional communication; Telling a compelling story and communicating why it matters without setting off their PR alarm
Process & Methodology
Exceptional project management skills, with a demonstrated ability to manage multiple workflows simultaneously, Project management
Full Job Description
GiveDirectly has delivered more than $1B in cash directly to 2+ million people living in poverty across 15 countries since 2011. We believe cash transfers are one of the most scalable, cost-effective, and dignified forms of aid, with the research to back it up. Our work has been covered by The Economist, NPR, TED, and The Washington Post. We are one of Time100’s Most Influential Companies of 2026. Our culture is candid, analytical, and non-hierarchical. We support high ownership and real professional growth. Curious about what it's really like to work here? Read our values and hear from the people who do. If they resonate, this could be a great fit! Role Overview How this role supports our overall strategy: The #1 obstacle to GiveDirectly increasing our impact is that donors still don’t know about or buy-in to direct cash transfers. This role is fundamental to solving that problem, by growing awareness of cash as an effective aid intervention and generating interest from catalytic donors. This year, we’re focused on ensuring direct cash and GiveDirectly are gaining fast, targeted visibility and understanding among high value audiences. Two of our main tools for doing this are earned media coverage and collaborations with influencers, surrogates, thought leaders. What this role will do: This position will be responsible for pitching GiveDirectly programs and research to key media and thought leaders, reporting directly to the Senior Manager of Media and Strategic Communications. This person will be pitching traditional media and supporting GiveDirectly’s surrogate strategy — cultivating relationships with public intellectuals, newsletter writers, podcasters, and other content creators who can serve as credible, independent advocates for cash transfers to high-value audiences. It is a role that spans lead generation research, writing pitches, prepping spokespeople, tracking progress over time. In addition, this person will help build the infrastructure that makes the
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