MediaPlanningSpecialist

The Klick Group - comprising Klick Health (including Klick Katalyst and btwelve), Klick Media Group, Klick Applied Sciences (including Klick Labs), Klick Consulting, and Klick Ventures—is an ecosystem dedicated to realizing the full potential of our people and clients in life sciences. Founded in 1997, we have offices in New York, Philadelphia, Saratoga Springs, Toronto, London, São Paulo, and Singapore. Consistently named a Best Managed Company, Most Admired Corporate Culture, and Great Place to Work, Klick is committed to fostering a high-performance, people-first culture with creativity, collaboration, innovation, and impact across everything we do. About our Media Craft Klick Media ensures that our work reaches the right audiences at the right moments. The team combines audience insight, data, and technology to drive measurable impact across channels. Media teams continuously test, learn, and optimize performance in partnership with strategy, creative, and analytics. Their work connects insight and creativity to real-world results. The Media Planning Specialist supports the development and execution of digital media campaigns that reach healthcare audiences across the US market. This role works closely with senior media planners, media operations, analytics, and cross-functional teams to translate data into effective media strategies. The Media Planning Specialist contributes to campaign planning, execution, optimization, and reporting while building a strong foundation in digital media best practices. What You’ll Do * Develop and support digital media plans across paid search, display, video, social, email, and mobile channels using platform and audience data. * Allocate and manage budgets by channel, monitor pacing, and support optimization against defined KPIs with Analytics and Media Operations. * Execute and optimize live campaigns using media platforms and tools, ensuring accuracy, compliance, and performance. * Produce performance reports and insights tha