CookUnity
MediaPlanner,Performance
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“Media Planner, Performance at CookUnity. Skills: Media Planning, Offline Channels, Campaign Execution, Performance Optimization, Media Measurement. Execute day-to-day campaign management across CookUnity's offline media channels including Linear TV, CTV, Online Video, Radio, Streaming Audio, and Podcasts. Support media planning, budget allocation, and pacing monitoring performance daily and flagging risks or opportunities to senior leadership”
What You'll Achieve.
driving all new revenue for CookUnity's business; grow as fast as possible while maintaining a high level of efficiency; build CookUnity's brand-building and upper-funnel acquisition strategy across traditional and emerging broadcast media; develop deep expertise in offline media planning and measurement; run efficient campaigns; build the skills to eventually own entire channel strategies
Industry & Context.
diagnose performance issues; figure things out independently; understand not just what happened, but why it happened and what to do next; solution-oriented
What They're Looking For.
Must Have
2-4 years of experience in media planning, digital marketing, or growth marketing roles ideally with some exposure to offline channels (TV, CTV, Audio, Podcasts), Advanced English skills, Analytical foundation with Excel skills and comfort working with data you can build clean dashboards, spot trends, and diagnose performance issues, Demonstrated interest in media measurement and attribution you may not have deep MMM experience yet, but you're eager to learn how brand campaigns drive business outcomes, Detail-oriented and organized you manage multiple campaigns and vendors without dropping threads, and you proactively flag issues before they become problems, Comfortable with ambiguity and fast-paced environments you thrive when given ownership of discrete projects and can figure things out independently, communication skills you can synthesize complex data into clear insights for both technical and non-technical stakeholders, Intellectually curious and commercially minded you want to understand not just what happened, but why it happened and what to do next, Mindset that is successful for CookUnity’s Growth Team: Operates like an consistently proactively sees around corners, Highly adaptable, solution-oriented, and energized by rapid growth environments
What You'll Do.
Execute day-to-day campaign management across CookUnity's offline media channels including Linear TV
Support media planning
and pacing monitoring performance daily and flagging risks or opportunities to senior leadership
Own campaign trafficking
creative asset management
and quality assurance to ensure campaigns launch correctly and run smoothly
Build and maintain performance dashboards that track key metrics (impressions
brand lift) with accuracy and clarity
Execute structured testing plans developed by senior team members from creative rotation to daypart optimization to audience targeting experiments
Collaborate with agency partners on campaign setup
optimization requests
and performance reporting
Support development of media recommendations by conducting competitive analysis
and channel performance deep-dives
Help build measurement frameworks by pulling data
reconciling discrepancies
and contributing to weekly/monthly reporting cycles
Stay current on offline media industry trends
and emerging channels bringing fresh ideas and learning opportunities to the team
Work cross-functionally with Creative
and other channel teams to ensure brand consistency and accurate tracking
How You'll Work.
Team & Collaboration
Work closely with senior growth leaders to run efficient campaigns, develop analytical rigor, and build the skills to eventually own entire channel strategies.; Collaborate with agency partners on campaign setup, optimization requests, and performance reporting; Work cross-functionally with Creative, Analytics, and other channel teams to ensure brand consistency and accurate tracking
Communication Scope
synthesize complex data into clear insights for both technical and non-technical stakeholders
Process & Methodology
Manage multiple campaigns and vendors without dropping threads, Ownership of discrete projects
Full Job Description
About CookUnity: Food has lost its soul to modern convenience. And with it, it has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 50 million meals a year from the industry’s best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul. Unwilling to stop there, CookUnity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission: empower Chefs to nourish the world. If that mission has you hungry in more ways than one, you’ve found the right job posting. About the Team: Growth Marketing Team focuses on driving all new revenue for CookUnity's business. Our goal is to grow as fast as possible while maintaining a high level of efficiency. We are a test and learn team that rewards contrarian marketers. The role: As our Media Planner/ Growth Associate for Offline Channels, you will be a critical execution partner in building CookUnity's brand-building and upper-funnel acquisition strategy across traditional and emerging broadcast media. You'll support campaign execution and optimization across Linear TV, CTV, Online Video, Radio, Streaming Audio, and Podcasts while developing deep expertise in offline media planning and measurement. This is a high-growth role designed for someone hungry to learn the full stack of offline media from campaign mechanics to sophisticated measurement frameworks. You will work closely with senior growth leaders to run efficient campaigns, develop analytical rigor, and build the skills to eventually own entire channel strategies. Responsibilities: Execute day-to-day campaign management across CookUnity's offline media channels including Linear TV, CTV, Online Video, Radio, Streaming Audio, and Podcasts Support media planning, budget allocation, and pacing oversight; monitoring perf
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