Icf

MediaPlanner

Belgium FULL TIME
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Mid candidates.

The Brief

“Media Planner at Icf. Skills: media planning, multi-channel media campaigns, multi-country media campaigns, data analysis, data visualisation, coordination with external media buying agencies. Designs and develops integrated media plans across digital and offline channels, aligned with client objectives, target audiences, and budget frameworks. Manages the full lifecycle of media campaigns, including planning, phasing, implementation coordination, optimisation, and reporting”

What You'll Achieve.

ensure high-quality, consistent, and impactful campaign delivery; aligned with client objectives, target audiences, and budget frameworks; alignment on timelines and KPIs; ensuring consistency, localisation accuracy, and compliance with EU institutional requirements; ensuring timely and accurate delivery to media buying partners; ensure quality and accuracy; clear and actionable insights

Industry & Context.

Problems you'll solve

Advanced numerical and analytical skills; problem-solving mindset

Eligibility Requirements

Have the legal right to work in Belgium, or be eligible for sponsorship on a case-by-case basis, Be physically located in Belgium by Day 1 of employment (or shortly before your start date)

What They're Looking For.

Must Have

minimum 5 years experience in media planning, with a focus on managing complex, multi-channel and multi-country campaigns, Proven ability to work with media buying agencies and coordinate implementation at scale, Advanced numerical and analytical skills, with the ability to manage large datasets and extract meaningful insights, Expertise in data collection, analysis, and visualisation (e. g. Excel, dashboards, reporting tools), High level of organisation and attention to detail, with the ability to manage multiple workflows and deadlines simultaneously, understanding of digital and offline media ecosystems, including social, programmatic, display, video, and traditional channels, Excellent communication skills in English, with the ability to clearly brief, align, and manage multiple stakeholders, Ability to translate complex data and media concepts into clear, actionable recommendations, problem-solving mindset and ability to adapt in fast-paced, high-demand environments, Have the legal right to work in Belgium, or be eligible for sponsorship on a case-by-case basis, Be physically located in Belgium by Day 1 of employment (or shortly before your start date)

Nice to Have

Experience working in institutional or EU communication environments is an asset

What You'll Do.

Designs and develops integrated media plans across digital and offline channels

aligned with client objectives

and budget frameworks

Manages the full lifecycle of media campaigns

implementation coordination

Coordinates closely with external media buying agencies

ensuring clear briefings

accurate delivery of assets

and alignment on timelines and KPIs

multi-country campaigns

localisation accuracy

and compliance with EU institutional requirements

Structures and manages large volumes of campaign assets and materials

ensuring timely and accurate delivery to media buying partners

Validates media plans

and implementation details provided by external partners to ensure quality and accuracy

Tracks campaign performance across channels

consolidating data from multiple sources into clear and actionable insights

Develops and maintains robust reporting frameworks

including dashboards and visualisations for internal and client-facing use

Maintains high standards of organisation

and process management across all projects

Contributes to the media sections of proposals and tenders

supporting the development of clear

data-driven methodologies and realistic media plans

How You'll Work.

Team & Collaboration

Ensures coordination between internal teams (account, creative, strategy) and external stakeholders; Coordinates closely with external media buying agencies

Communication Scope

Excellent communication skills in English; ability to clearly brief, align, and manage multiple stakeholders; Ability to translate complex data and media concepts into clear, actionable recommendations

Process & Methodology

managing multiple workflows and deadlines simultaneously, process management

Full Job Description

At **ICF Next** , we believe great impact starts with great people. You’ll join a diverse, multidisciplinary team working at the intersection of **strategy, creativity, and public impact** , delivering meaningful projects for EU institutions and public‑interest organisations. In a collaborative environment that values curiosity, initiative, and ownership, you’ll help shape policies, narratives, and campaigns that truly matter across Europe. The Media Planner plays a central role in the design, coordination, and delivery of multi-country, multi-channel media campaigns within the Media Department. This role combines strategic media planning, operational coordination with external media buying agencies, and data-driven performance monitoring to ensure high-quality, consistent, and impactful campaign delivery. * Designs and develops integrated media plans across digital and offline channels, aligned with client objectives, target audiences, and budget frameworks. * Manages the full lifecycle of media campaigns, including planning, phasing, implementation coordination, optimisation, and reporting. * Coordinates closely with external media buying agencies, ensuring clear briefings, accurate delivery of assets, and alignment on timelines and KPIs. * Oversees complex, multi-country campaigns, ensuring consistency, localisation accuracy, and compliance with EU institutional requirements. * Structures and manages large volumes of campaign assets and materials, ensuring timely and accurate delivery to media buying partners. * Validates media plans, delivery schedules, and implementation details provided by external partners to ensure quality and accuracy. * Tracks campaign performance across channels, consolidating data from multiple sources into clear and actionable insights. * Develops and maintains robust reporting frameworks, including dashboards and visualisations for internal and client-facing use. * Ensures strong coordination between internal teams (account, creative,

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