Gerber
Media&PerformanceMarketingManager
“Media & Performance Marketing Manager at Gerber. Skills: Media strategy, Paid media execution, Performance marketing, Digital media. Lead the strategy and execution of Gerber’s paid media efforts across key markets. Shape how we invest in digital media—from Search and Paid Social to Programmatic, CTV, YouTube, and Retail Media”
What You'll Achieve.
Drive measurable growth across digital channels; Improve performance, reach, and ROAS; Drive smarter investment decisions; Drive traffic, conversions, and profitable growth
Industry & Context.
Comfort working in data—translating insights into clear, actionable strategies; Analyze campaign, market, and consumer data to uncover insights and drive smarter investment decisions; Solving complex challenges in a fast-moving digital landscape
Up to 20% travel as needed
What They're Looking For.
Must Have
7-10 years of hands-on experience in performance marketing and digital media execution, Deep expertise across paid channels (Search, Paid Social, Programmatic, Retail Media, YouTube, Affiliates), experience in media planning, budget allocation, and performance optimization, Proven ability to drive traffic, conversions, and profitable growth, Comfort working in data—translating insights into clear, actionable strategies, Familiarity with SEO fundamentals and web analytics tools like Google Analytics, Bachelor's or Master's degree in Business, Marketing, Economics, Technology—or equivalent experience, Fluent English (written & spoken)
Nice to Have
Kubernetes a plus
What You'll Do.
Lead the strategy and execution of Gerber’s paid media efforts across key markets
Shape how we invest in digital media—from Search and Paid Social to Programmatic
Balance big-picture strategy with in-the-weeds execution—owning campaigns end-to-end
Define media strategy
and KPIs across paid & affiliate channels
Build and continuously optimize full-funnel media plans aligned to seasonal priorities
Hands-on management and execution of campaigns across platforms
and refine campaigns to improve performance
and consumer data to uncover insights and drive smarter investment decisions
Lead a structured testing roadmap with rapid experimentation and learning cycles
Leverage analytics tools and media platforms to optimize performance
Stay ahead of industry trends (privacy changes
Help shape the future of media strategy within the broader Fiskars portfolio
How You'll Work.
Team & Collaboration
Partner closely with Sales, Marketing, and Brand teams to align on priorities and amplify impact; Brief and guide creative teams to develop high-performing, audience-first content; Collaborate across teams and influence without direct authority; A collaborative, global environment with cross-functional partnerships
Communication Scope
Fluent English (written & spoken)
Process & Methodology
Owning campaigns end-to-end, Lead a structured testing roadmap with rapid experimentation and learning cycles
Applying for this Media & Performance Marketing Manager role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on Workday
- Workday has a multi-step form — save your progress after every section.
- "Apply With LinkedIn" can fail or lose data; manual entry is more reliable.
- Watch for the "Submit for Review" final step — hitting "Save" alone does not submit.
- Job requisition numbers are useful when following up with HR by email.
ANONYMOUS · UNFILTERED
What do employees actually say about Gerber?
Real rants from real employees. Read before you apply.