dunnhumby

Retail Media

MediaEnablementChannelLeadCRM

£75–105k ~AI est. London, United Kingdom
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Lead candidates.

The Brief

“Media Enablement Channel Lead – CRM at dunnhumby. Skills: CRM media channels, Media enablement, Go-to-market strategy. Own CRM channel strategy. Develop Media Enablement plan”

What You'll Achieve.

Deliver outstanding results for clients; Drive growth; Deliver measurable commercial impact; Maximise performance

Industry & Context.

Retail Media
Problems you'll solve

Problem solving

What They're Looking For.

Must Have

Knowledge of media, Focus on CRM, Personalised marketing channels knowledge, Manage multiple projects, Work across cross-functional teams, Organisation capabilities, Project management capabilities, High attention to detail, Excellent communication skills, Excellent presentation skills, Ability to work under pressure, Ability to meet deadlines, Maintain high-quality output, Identify gaps, Solve problems, Drive initiatives forward, Experience in consultative selling, Experience in solution-led selling, Understanding of insights, Understanding of analytics, Understanding of measurement frameworks, Translate client needs, Compelling media solutions

Nice to Have

Passion for retail media, Passion for customer-centric marketing, Results-driven, Self-motivated, Highly accountable

What You'll Do.

Own CRM channel strategy

Develop Media Enablement plan

Identify growth opportunities

Drive performance against commercial targets

Lead go-to-market execution

Coordinate product launches

Ensure compelling sales materials

Ensure clear positioning

Ensure effective rollout plans

Drive cross-functional collaboration

Deliver against shared goals

Manage key workstreams

Oversee training programmes

Oversee enablement plans

Oversee strategic initiatives

Support business growth

Improve tools and collateral

Enable teams to sell effectively

Ensure tools are accessible

Ensure materials are accessible

Ensure resources are accessible

Keep tools up to date

Keep materials up to date

Keep resources up to date

Optimise for media planning teams

Manage joint workplans

Use insights to drive performance

Improve effectiveness

Identify opportunities to evolve CRM offerings

Enhance media proposition

Improve ways of working

Enhance communication

Drive efficiency across teams

Stay ahead of industry trends

Bring external insights into business

How You'll Work.

Team & Collaboration

Cross-functional teams; Product teams; Sales teams; Client Services teams; Tesco stakeholders

Communication Scope

Written communication; Verbal communication; Presentation skills

Process & Methodology

Project management, Organisation

Full Job Description

dunnhumby is the global leader in Customer Data Science, partnering with the world’s most ambitious retailers and brands to put the customer at the heart of every decision. We combine deep insight, advanced technology, and close collaboration to help our clients grow, innovate, and deliver measurable value for their customers. dunnhumby employs nearly 2,500 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Nestlé, Unilever and Metro. Tesco Media is the ultimate media partner to brands. Built on unrivalled customer insight, it’s a media owner with soul, scale, and storytelling power. Tesco Media helps brands and agencies connect meaningfully with customers, drive creative effectiveness, and grow at the point of purchase. Through Tesco, the UK’s largest grocery retailer with over 24 million Clubcard households—representing nearly every home in the UK—Tesco Media offers brands an unparalleled view into the motivations and behaviours of the nation. It is perfectly positioned to solve businesses’ greatest marketing challenges, unlocking growth by enabling brands to connect with customers in meaningful ways online, in-store and via its offsite partners, all while enhancing the shopping experience for its customers. We’re looking for a talented Media Enablement Channel Lead – CRM who expects more from their career. Sitting within the Media Enablement (Go-To-Market) team, this role plays a pivotal part in shaping how CRM media channels are brought to market, enabling commercial teams to maximise performance and deliver outstanding results for clients. You will be responsible for leading strategic enablement initiatives across CRM channels, ensuring our sales teams, products, and propositions are aligned, supported, and ready to drive growth. This is a highly cross-functional role where you’ll collaborate with Product, Sales, Client Services, and Tesco stakeholders to unlock the full poten

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