MediaBuyer

## Accountabilities Plan, launch, and optimize paid media campaigns across Meta Ads, Google Ads, and TikTok/Spark Ads. Develop tailored acquisition strategies for local service-based businesses, focusing on lead generation, bookings, and in-store conversions. Build and manage tracking systems for offline and hybrid customer journeys, including CRM and attribution setups. Define, monitor, and optimize performance KPIs such as CPL, CAC, booking rates, and customer lifetime value proxies. Conduct audience research, geo-targeting, and local market segmentation to improve campaign precision. Continuously test and iterate on creatives, landing pages, and offers to maximize conversion performance. Collaborate with internal teams to refine messaging, positioning, and campaign strategy. Participate in regular sync meetings and maintain structured async communication with stakeholders. Requirements: Proven experience as a media buyer or performance marketer for local service-based businesses (e.g., med spas, dental clinics, chiropractors, appointment-based services). Strong hands-on experience with Meta Ads and Google Ads platforms. Demonstrated ability to scale paid advertising campaigns profitably. Experience working with CRM systems and email marketing tools. Strong understanding of local lead generation funnels and offline conversion journeys. Experience implementing tracking solutions for low-visibility environments (call tracking, CRM integration, offline conversions). Strategic mindset with the ability to build acquisition frameworks from scratch. Ability to define success metrics in ambiguous or evolving environments. Strong analytical, testing, and optimization skills. Benefits: Fully remote position with US-based company collaboration Competitive salary package Opportunity to manage multi-brand, high-impact advertising accounts Exposure to advanced performance marketing strategies and experimentation frameworks Flexible, results-oriented working environment ## Addit