Instacart
Grocery
MediaAnalyticsManager,Measurement&Attribution
Neural analysis suggests this role is
optimal for Mid candidates.
“Media Analytics Manager, Measurement & Attribution at Instacart. Skills: Experimentation, Measurement, Attribution modeling, Data storytelling. Design experiments. Execute advanced experiments”
What You'll Achieve.
Demonstrate effectiveness of advertising; Provide causal understanding; Drive business decisions; Improve ad performance; Improve measurement outcomes; Reveal deeper business insights; Ensure alignment on actionable insights; Inspire confidence in measurement outcomes; Drive business outcomes
Industry & Context.
Address complex challenges; Navigate ambiguous measurement questions; Analytical expertise
What They're Looking For.
Must Have
Bachelor's Degree in a quantitative field, 6+ years of experience in data and measurement or consulting fields, 3+ years of relevant experience within advertising efficacy, media/marketing measurement, and experimentation, Advanced expertise in experimentation techniques, A/B testing, Holdout designs, Incrementality measurement, Data storytelling, SQL skills, Proficiency in statistical programming (Python/R)
Nice to Have
4+ years of conducting and presenting lift measurement studies to clients, Experience directing sales teams in an analytic/quantitative capacity, Advanced knowledge of statistical techniques, Marketing mix modeling, Bayesian analysis, Causal inference, Ability to automate processes using AI-driven tools and workflows, Technical expertise in advanced experimental methodologies, A/A testing, SRM detection, Comprehensive knowledge of ad auction mechanics, Targeting algorithms, Attribution models
What You'll Do.
Execute advanced experiments
Prove advertising value
Deliver actionable insights
Drive business decisions
Analyze experiment data
Produce recommendations
Improve ad performance
Improve measurement outcomes
Tailor measurement approaches
Develop innovative metrics
Develop data visualizations
Reveal business insights
Shape media measurement strategies
Address complex challenges
Navigate ambiguous measurement questions
Present experimental findings
Present data-driven insights
Identify strategic opportunities
Develop customized analytical solutions
Create self-service tools
How You'll Work.
Team & Collaboration
Build strategic partnerships with advertisers; Build partnerships with cross-functional partners; Work with advertiser-facing team; Work with Media Analytics organization; Partner with stakeholders
Communication Scope
Data storytelling; Executive presence; Educating clients; Inspiring confidence
Full Job Description
We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers. Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table. Instacart is a Flex First team There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work. Overview About the Role - We are looking for an experienced analytics professional specialized in advanced experimentation and attribution modeling to join our Measurement Science Team in Media Analytics. As an analytics expert, you’ll develop sophisticated measurement solutions that demonstrate the effectiveness of advertising on the Instacart platform. This role offers a unique opportunity to work with multi-retailer 1st party deterministic data to provide causal understanding of advertising impact on consumer behavior. You’ll represent Instacart’s measurement capabilities both internally and externally to leading CPG brands and agency partners. Success in this position requires not only analytical expertise but also the ability to build strategic partnerships with advertisers and crossed-functional partners through data-driven and recommendations. About the Team
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