VML
Marketing
MediaAnalyst
Neural analysis suggests this role is
optimal for Entry candidates.
“Media Analyst at VML. Skills: Media campaign performance analysis, Data analysis, Insight generation, Actionable recommendations. Analyze media campaign performance (search, social, display, video, etc.). Integrate and analyze data from organic social and influencer marketing to provide a complete view of performance”
What You'll Achieve.
Convert data into actionable insights and optimization recommendations
Industry & Context.
Analytical capacity; Ability to extract insights and convert them into clear and actionable recommendations
What They're Looking For.
Must Have
At least 2 years of experience in similar media analysis / marketing analytics positions, Demonstrable experience analyzing media data, Demonstrable experience analyzing organic social data, Demonstrable experience analyzing influencer marketing campaigns, Advanced Microsoft Excel proficiency, High level of English, spoken and written
Nice to Have
Knowledge of Tableau or Power BI, Familiarity with platforms such as Google Ads, Meta Ads Manager, Google Analytics or TikTok Ads Manager
What You'll Do.
Analyze media campaign performance (search
Integrate and analyze data from organic social and influencer marketing to provide a complete view of performance
and areas for improvement from campaign results
Develop data-based recommendations on investment redistribution
audience optimization
creative/messaging performance
and channel improvements
Prepare reporting presentations in PowerPoint with charts
and actionable insights
and validate data from various sources
How You'll Work.
Team & Collaboration
Collaborate with media, account, and analytics teams to ensure reporting quality and usefulness
Communication Scope
High level of English, spoken and written; Clear and visually attractive presentations; Clear and actionable recommendations
Full Job Description
Who We Are VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy' s. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. ¿Cuál será tu rol? En VML THE COCKTAIL estamos buscando un/a Media Analyst para incorporarse al área de Data & Marketing. La misión principal del puesto será analizar el rendimiento de campañas de medios y convertir los datos en insights accionables y recomendaciones de optimizació n. Buscamos un perfil analítico, con capacidad para trabajar con datos de distintas fuentes y transformar la información en presentaciones claras y visualmente atractivas. ¿Qué harás? Analizar el rendimiento de campañas de media (search, social, display, vídeo, etc.). Integrar
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