Manulife
Financial Services
MediaAnalyst
Neural analysis suggests this role is
optimal for Mid candidates.
“Media Analyst at Manulife. Skills: Data Interpretation, Storytelling, Competitor Analysis, Performance Analysis, Trend Analysis, Reporting. Producing high-quality insights from data and trends. Turning insights into actionable steps and recommendations”
What You'll Achieve.
Drive tailored customer journeys powered by connected data; Raises brand awareness; Drives quality traffic; Generates leads; Secures sales; Fosters brand loyalty; Drive actionable insights; Enhance our media strategies; Ensuring insights generated are impactful and relevant; Inform business strategies; Empower decision-making processes
Industry & Context.
analytical and problem-solving skills
What They're Looking For.
Must Have
6-8 years relevant experience in a similar role preferably with a B2B background, Demonstrated technical aptitude (i. e. , use of software tools, coding experience, Excel, etc. ), Experience with digital marketing campaign analysis, Understand the nuances between the different channels and media platforms to ask the right questions, analytical and problem-solving skills, with a keen attention to detail, Business-level English, both written and spoken
Nice to Have
Experience in investment / asset management would be highly beneficial
What You'll Do.
Producing high-quality insights from data and trends
Turning insights into actionable steps and recommendations
Interpreting and analyzing data from various media platforms to uncover actionable insights
Transforming data analyses into engaging narratives that resonate with stakeholders and drive actionable insights
Using storytelling techniques to effectively communicate why insights are significant to the business
Conducting thorough competitor and media performance analysis
Identifying trends and best practices across multiple platforms
Providing strategic recommendations based on findings to enhance media strategies
Identifying and spearheading key analysis projects in alignment with business needs
and validating data from various sources
Analyzing data to identify key trends
and consumer behavior insights
Compiling comprehensive reports that present findings in a clear and visually appealing manner
Monitoring and evaluating the effectiveness of implemented strategies
Making timely adjustments and recommendations based on insights
How You'll Work.
Team & Collaboration
Collaborate effectively with cross-functional teams to understand their specific needs and deliver data-driven insights that empower decision-making processes.
Communication Scope
Storytelling; Business-level English, both written and spoken
Process & Methodology
Spearhead key analysis projects
Full Job Description
Manulife is embarking on a multi-year journey to build a Global Performance Marketing Shared Service CoE (Center of Excellence) which will fuel our bold ambition to become a digital customer leader. The function brings together Marketing Technology (Martech) and Demand Generation (Demand Gen) – a comprehensive, full-funnel approach designed to drive tailored customer journeys powered by connected data, that when integrated raises brand awareness, drives quality traffic, generates leads, secures sales, and fosters brand loyalty. We are looking for an innovative and curious _Media Analyst_ to join our dynamic and growing global team and help us in our digital transformation and data democratization journey. **Position Responsibilities:** Reporting to the Media Hub Lead, the Media Analyst is responsible for producing high-quality insights from data and trends and turning these into actionable steps and recommendations for our Global Wealth and Asset Management and Insurance media team across APAC. The ideal candidate will possess a strong blend of analytical expertise and storytelling ability, enabling them to transform complex data into meaningful narratives and strategic recommendations. In this role, you will interpret and analyze data from various media platforms to uncover actionable insights that drive our business decisions. * **Data Interpretation and Storytelling:** Transform data analyses into engaging narratives that resonate with stakeholders and drive actionable insights. Use storytelling techniques to effectively communicate why insights are significant to the business. * **Competitor and Performance Analysis:** Conduct thorough competitor and media performance analysis, identifying trends and best practices across multiple platforms. Provide strategic recommendations based on these findings to enhance our media strategies. * **Proactive Initiative Leadership** : Identify and spearhead key analysis projects in alignment with business needs, ensuring insig
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