Haleon

Consumer Healthcare

MEAWellness/DigestiveAssociateMarketingManager

$1200–1800k ~AI est. Istanbul, Turkey FULL TIME
The Brief

“MEA Wellness / Digestive Associate Marketing Manager at Haleon. Skills: Brand strategy, Consumer insights, Marketing campaigns, Growth metrics. Oversee day-to-day brand administration. Oversee P&L”

What You'll Achieve.

Meet or exceed sales targets; Meet or exceed profit targets

Industry & Context.

Consumer Healthcare
Problems you'll solve

Problem solving; Analytical thinking; Creative thinking

What They're Looking For.

Must Have

Passion for the consumer, Brand building passion, Problem solver, Think analytically, Think creatively, Lead cross-functional teams, Influence cross-functional teams, Inspire cross-functional teams, Interpersonal skills, Organizational skills, Build consensus across functions, Build consensus across levels, Excellent verbal communication, Excellent written communication, Flair for story-telling, Courage, Resilience, Perseverance, Tenacity

Nice to Have

CPG experience, Consumer Healthcare experience

What You'll Do.

Oversee day-to-day brand administration

Oversee demand planning

Oversee consumption forecasting

Oversee marketing spend

Track digital commerce performance

Track media plan performance

Deliver market understanding

Identify opportunities

Partner with Consumer Business Insights & Analytics

Initiate human understanding research

Apply research to decision-making

Apply research to implementation

Develop brand objectives

Develop brand strategies

Develop brand measurements

Partner with cross-functional team

Evaluate annual brand plans

Develop annual brand plans

Activate annual brand plans

How You'll Work.

Team & Collaboration

Cross-functional partners; Cross-functional team; Global colleagues; External agencies; Global Brand Team; Sales; Finance; Regulatory; Medical; Legal; Supply; Digital Marketing; Shopper Marketing; Media Agencies; Creative Agencies

Communication Scope

Verbal communication; Written communication; Story-telling

Process & Methodology

Commercial planning

Free ATS check

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