Haleon

Consumer

MEAMediaManager

Turkey FULL TIME
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Mid candidates.

The Brief

“MEA Media Manager at Haleon. Skills: media strategies, media planning, digital media channels. Lead media strategies development and execution. Oversee campaign implementation”

What You'll Achieve.

help markets grow their business; propel a creative approach to media activation; ensure timely and high-quality delivery; ensuring maximum ROI and efficiency

Industry & Context.

Consumer
Problems you'll solve

data analysis; translating insights into strategic actions

What They're Looking For.

Must Have

8-10 years of experience in media planning and buying, Media Agency Experience, Proven experience managing multi-market or regional campaigns (MEA or similar regions), expertise in digital media channels and full-funnel marketing, Experience of working in a strategy or planning department, either client or agency side, presentation skills, Demonstrable experience communicating with various levels of seniority, particularly with agency partners, Demonstrated ability to oversee both strategy and hands-on implementation, Experience with campaign measurement, attribution models, and media effectiveness frameworks, Excellent analytical, organizational, and project management skills, stakeholder management and communication abilities

Nice to Have

CPG or FMCG sectors experience, Digital Channel Certifications, Experience in D-commerce and retail media

What You'll Do.

Lead media strategies development and execution

Oversee campaign implementation

Evaluate and optimize media plans

Drive digital excellence across platforms

Translate business goals into media frameworks

Monitor market trends

Manage budgets effectively

Provide reporting and insights

Generate innovative media solutions

Recommends Test & Learn approach

Incorporate learnings from tests

Support media reviews

How You'll Work.

Team & Collaboration

Collaborate with internal stakeholders, agencies, and partners; Work closely with OU & LOC Brand Managers; Ensure cohesive collaboration across brand, digital, analytics, procurement, and market teams; Works closely with Media Agency teams; Communicating with various levels of seniority; stakeholder management

Communication Scope

presentation skills; communicating with various levels of seniority; stakeholder management and communication abilities

Process & Methodology

project management skills

Full Job Description

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture. The Media Manager is responsible for MEA Media guidelines for select Haleon brands. They work closely with OU & LOC Brand Managers to brief, develop and communicate media guidelines that help markets grow their business. These strategies should be rooted in brand and business objectives, and consumer insights that propel a creative approach to media activation. Media Plans should reflect the Global Media strategy and the OU priorities for the select brands. Whilst a large part of their role is to support the media planning function, they are specifically tasked with bringing more creativity into the media planning process, developing ideas to elevate create to stand out executions This role reports to the Media & Marketing Service Director for MEA. **Key Responsibilities ** * Lead the development and execution of full-funnel media strategies aligned with brand and business objectives * Oversee end-to-end campaign implementation across digital and offline channels, ensuring timely and high-quality delivery * Evaluate and optimize media plans through continuous performance tracking, data analysis,

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