Feeld
Internet
MarTechManager
Neural analysis suggests this role is
optimal for Manager candidates.
“MarTech Manager at Feeld. Skills: Marketing technology, Growth metrics, Data-driven decision-making. Own marketing technology ecosystem. Evolve marketing technology ecosystem”
Industry & Context.
Troubleshooting; Data-driven decision making
What They're Looking For.
Must Have
Experience supporting mobile app acquisition, Experience with paid acquisition, Experience evaluating MarTech vendors, Experience onboarding MarTech vendors, Experience managing MarTech vendors, Hands-on AppsFlyer reporting, Hands-on AppsFlyer data integration, Hands-on Braze experience, Comparable lifecycle marketing platform experience, Comparable customer engagement platform experience, Experience implementing integrations using APIs, Experience managing integrations using APIs, Experience with ETL workflows, Experience with marketing data infrastructure, Experience with Amplitude, Comparable product analytics platform experience, Knowledge of attribution, Knowledge of campaign tracking, Knowledge of UTM governance, Knowledge of marketing measurement, Knowledge of marketing data integrity, Basic privacy awareness, Basic compliance awareness, Consent management awareness, Privacy considerations awareness, Experience collaborating with Engineering teams, Experience collaborating with Data teams, Experience with technical requirements, Experience with system architecture
Nice to Have
6+ years Marketing Operations experience, 6+ years Marketing Technology experience, 6+ years Growth Operations experience, 6+ years related technical marketing experience, Hands-on basic SQL querying, Experience with Snowflake, Comparable cloud data warehouse experience, Experience with dbt, Comparable data transformation tool experience, Able to start within 4 weeks
What You'll Do.
Own marketing technology ecosystem
Evolve marketing technology ecosystem
Maintain integrations
Maintain data pipelines
Enable scalable marketing operations
Enable experimentation
Define MarTech roadmap
Manage MarTech roadmap
Prioritize roadmap items
Manage system improvements
Define technical requirements
Evaluate MarTech vendors
Source MarTech vendors
Onboard MarTech vendors
Manage MarTech vendors
Lead tool implementation
Lead tool optimization
Implement paid media tools
Optimize paid media tools
Implement lifecycle marketing tools
Optimize lifecycle marketing tools
Implement attribution tools
Optimize attribution tools
Implement experimentation tools
Optimize experimentation tools
Implement customer engagement tools
Optimize customer engagement tools
Troubleshoot integrations
Troubleshoot campaign tracking
Troubleshoot attribution
Troubleshoot data quality
Troubleshoot platform reliability
Establish data integrity governance
Establish consent management governance
Establish privacy governance
Establish compliance governance
Improve operational efficiency
Act as cross-functional bridge
How You'll Work.
Team & Collaboration
Collaborate with Engineering; Collaborate with Product; Collaborate with Data teams; Cross-functional bridge; Alignment across teams; Execution across teams
Process & Methodology
Roadmap planning
Full Job Description
Feeld is an independent, fully remote company behind a dating and relationships app, dedicated to creating inclusive, human-centered experiences around sexuality and relationships. As MarTech Manager, you will play a pivotal role in shaping and evolving the marketing technology ecosystem, ensuring seamless operations and data-driven decision-making across acquisition, lifecycle, attribution, analytics, and automation. You will collaborate closely with Engineering, Product, and Data teams to enable scalable marketing operations and experimentation, while acting as a cross-functional bridge across Marketing, Engineering, Analytics, and external partners. Key responsibilities include: * Own and evolve the marketing technology ecosystem, supporting acquisition, lifecycle, attribution, analytics, and automation. * Build and maintain integrations, workflows, APIs, and data pipelines to ensure reliable marketing data. * Partner with Engineering, Product, and Data teams to enable scalable marketing operations and experimentation. * Define and manage the MarTech roadmap, including prioritization, backlog, system improvements, and technical requirements. * Evaluate, source, onboard, and manage MarTech vendors and tools. * Lead implementation and optimization of tools for paid media, lifecycle marketing, CRM, attribution, experimentation, and customer engagement. * Troubleshoot integrations, campaign tracking, attribution, data quality, and platform reliability issues. * Establish governance for data integrity, consent management, privacy, and compliance. * Improve operational efficiency through automation, process optimization, and documentation. * Act as a cross-functional bridge to ensure alignment and execution across Marketing, Engineering, Analytics, and external partners. **Requirements** ### Required Qualifications: * Experience supporting mobile app acquisition and paid acquisition in a MarTech or growth operations context * Experience evaluating, onboarding, and mana
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