Manulife
Financial Services
MarTechImplementationManager
Neural analysis suggests this role is
optimal for Mid candidates.
“MarTech Implementation Manager at Manulife. Skills: Digital analytics, Adobe Analytics, Tagging solutions, Adobe Launch, Adobe WebSdk tagging, JavaScript, Data layer implementation. Support the implementation and maintenance of Digital analytics tools (Adobe Analytics, Tag Management System –Adobe Launch and adobe WebSdk tagging) for the new/existing web properties.. Work closely with business analysts to define implementation requirements, Functional/Tagging Specification Documents and maintain”
What You'll Achieve.
Improve efficiencies across the organization and establish standard methodologies for the business units.; Ensure that the most relevant variables may be easily extracted using digital analytics and marketing technology systems.
Industry & Context.
Improve efficiencies across the organization and establish standard methodologies for the business units.
What They're Looking For.
Must Have
At least 5 years of demonstrated experience in digital analytics such as Adobe Analytics, focusing on measurement of digital performance, data integration, and development., JavaScript, XML, HTML, CSS, and computer programming concepts, Advanced knowledge of tagging solutions (Adobe Launch and other tagging), Hands-on experience in event-driven data layer implementation for Adobe Analytics and adobe WebSdk tagging, Hands-on experience creating and maintaining SDR implementations., Adobe Analytics and related Adobe Experience cloud tools expert ( Target, Audience Manager, RT-CDP, Adobe APIs, and AEM etc. ), Self-motivated standout colleague with a strategic approach, organizational, communications, and time management skills
Nice to Have
Marketing, advertising and third-party pixels tagging using Tag manager and custom scripts, Consent Management Platform (Onetrust Cookie Consent), Client Preference Centre for Marketing and Services, Agile Project Management, Digital and Marketing platforms and technologies, Financial Industry, and/or Wealth knowledge., Bill 64 (Law 25), Bill 96, GDPR, CCPA, AdChoices, and other relevant Privacy requirements, working knowledge of Tracking Onetrust Cookie Consent Technologies, Cookies, Pixels, etc.
What You'll Do.
Support the implementation and maintenance of Digital analytics tools (Adobe Analytics
Tag Management System –Adobe Launch and adobe WebSdk tagging) for the new/existing web properties.
Work closely with business analysts to define implementation requirements
Functional/Tagging Specification Documents and maintain documentation on processes of implementation.
and fix events and tags in complex environments with the use of JavaScript
Implement analytics tracking codes and assist in quality assurance to ensure tagging functionality across all web properties.
Improve user web experience by conducting A tests and targeting on different pages with Adobe Target
providing insights for strategic decision-making.
Seek out standard processes in digital analytics enablement including event-driven data layer standardization
Adobe MarTech integration
advertising and third-party pixels tagging using Tag manager and custom scripts
How You'll Work.
Team & Collaboration
Collaborate with digital channel owners to ensure proper tagging of their marketing technology and tracking of specific elements/dimensions.; Partner with IT on the continuous development process of enhancements made on our web and app properties.; Work closely with business analysts to define implementation requirements, Functional/Tagging Specification Documents and maintain documentation on processes of implementation.; Collaborate with IT on continuous development work and closely align initiatives on our web properties.; Collaborate with digital marketing, optimization, IT, and external providers to offer mentorship on outstanding tagging solutions, data integration, and digital analytics governance.
Communication Scope
organizational, communications, and time management skills
Process & Methodology
Agile Project Management
Full Job Description
The MarTech Implementation Manager is responsible for supporting the implementation and maintenance of all digital analytics tools and Adobe Marketing technology integration for our Manulife GWAM segment. You will collaborate with digital channel owners to ensure proper tagging of their marketing technology and tracking of specific elements/dimensions and partner with IT on the continuous development process of enhancements made on our web and app properties. The MarTech Implementation Manager will improve efficiencies across the organization and establish standard methodologies for the business units. They are at the forefront of digital analytics implementation technology advancements and explore areas of opportunities. **Position Responsibilities** * Support the implementation and maintenance of Digital analytics tools (Adobe Analytics, Tag Management System –Adobe Launch and adobe WebSdk tagging) for the new/existing web properties. * Work closely with business analysts to define implementation requirements, Functional/Tagging Specification Documents and maintain documentation on processes of implementation. * Collaborate with IT on continuous development work and closely align initiatives on our web properties. * Develop, customize, and fix events and tags in complex environments with the use of JavaScript, XML, HTML, and CSS. * Implement analytics tracking codes and assist in quality assurance to ensure tagging functionality across all web properties. * Improve user web experience by conducting A/B tests and targeting on different pages with Adobe Target, providing insights for strategic decision-making. * Seek out standard processes in digital analytics enablement including event-driven data layer standardization, Adobe MarTech integration, etc. * Marketing, advertising and third-party pixels tagging using Tag manager and custom scripts * Consent Management Platform (Onetrust Cookie Consent), Client Preference Centre for Marketing and Services, Agile Project
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