Brightspeed
Telecommunications
MartechEnablementOperationsLead
Neural analysis suggests this role is
optimal for mid candidates.
“Martech Enablement Operations Lead at Brightspeed. Skills: Martech Enablement Operations, Marketing Technology Ecosystem Ownership, Customer Insights Tech Stack Ownership, Marketing Program Design and Execution, Data Insights and AI Use Cases for Customer Engagement. Serve as the end-to-end owner of our marketing technology ecosystem and customer insights tech stack. Lead the design, execution, and continuous optimization of marketing programs”
What You'll Achieve.
Driving incremental revenue; Driving conversions; Driving engagement; Increased customer retention; Deliver scalable, high-impact customer experiences; Achieve business outcomes
Industry & Context.
Lead deep-dive analyses to identify gaps, inefficiencies, and opportunities, and translate insights into best practices, standards, and governance
Work is primarily sedentary, performed indoors from a home or company office environment., The role requires regular use of a computer, telephone, and other standard office productivity equipment., Occasional travel may be required for vendor meetings, industry conferences, or internal team events (estimated up to 10% of time)., Standard business hours apply, with occasional evening or weekend availability required during peak campaign periods or critical launches.
What They're Looking For.
Must Have
8+ years of hands-on data analytics with a grasp of platform capabilities and limitations, Strategic mindset with the ability to translate business goals into scalable Martech solutions, Leadership and ownership, with experience driving initiatives across cross-functional teams, Highly effective at prioritization, planning, and delegation across multiple concurrent workstreams, Proven track record of delivering measurable outcomes, balancing long-term vision with near-term execution, Excellent communication skills, enabling you to influence stakeholders across technical and non-technical audiences, Thrive in a fast-paced, evolving environment and can adapt quickly while maintaining high standards
Nice to Have
Experience in the telecommunications industry or related fields, Marketing Cloud Certification strongly preferred, Bachelor’s Degree in Business Administration, Marketing or related field
What You'll Do.
Serve as the end-to-end owner of our marketing technology ecosystem and customer insights tech stack
and continuous optimization of marketing programs
Drive the data insights & AI usecases for customer engagement experiences
across multi-channel marketing (Doo2Door
Digital Marketing) and other core Martech solutions
Own and lead end-to-end customer lifecycle marketing workstreams
from grooming through execution
driving incremental revenue
and increased customer retention
Architect and optimize cross-channel customer journeys that deliver best-in-class
data-driven experiences
Establish and evolve data architecture and governance practices to enable personalization
and measurement at scale
Act as the primary bridge between Marketing and IT
defining clear requirements and guiding technical implementation to achieve business outcomes
Drive roadmap and prioritization of Martech initiatives
and capabilities to enhance speed
and long-term platform health and business goals
Lead deep-dive analyses to identify gaps
and translate insights into best practices
Influence cross-functional strategy across Marketing
and Analytics to align on customer experience outcomes
How You'll Work.
Team & Collaboration
Act as the primary bridge between Marketing and IT, defining clear requirements and guiding technical implementation to achieve business outcomes; Influence cross-functional strategy across Marketing, IT, Product, and Analytics to align on customer experience outcomes
Communication Scope
Excellent communication skills, enabling you to influence stakeholders across technical and non-technical audiences
Process & Methodology
Prioritization, Planning, Delegation across multiple concurrent workstreams
Full Job Description
At Brightspeed, we are reimagining how people live, work, play and connect by providing fast, reliable internet connections and an awesome customer experience in twenty states throughout the Midwest and South. Backed by funds managed by Apollo Global Management, our vision is to accelerate the upgrade of copper to fiber optic technologies, bringing faster and more reliable internet service to many rural markets traditionally underserved by broadband providers, while delivering best-in-class customer experience. Be a part of the team that will make this vision a reality….designing and building a world class fiber network and creating a customer experience second to none. [Check us out on the web!](http://brightspeed.com/) We are seeking a Martech Enablement Operations Lead to join our growing Marketing team. In this role, you will serve as the end-to-end owner of our marketing technology ecosystem and customer insights tech stack, leading the design, execution, and continuous optimization of marketing programs. You will drive the data insights & AI usecases for customer engagement experiences, across multi-channel marketing (Doo2Door, Outbound Calling, Email Marketing, Digital Marketing) and other core Martech solutions. This role blends strategic leadership, technical expertise, and operational excellence to deliver scalable, high-impact customer experiences. Impact: * Own and lead end-to-end customer lifecycle marketing workstreams, from grooming through execution, optimization, and measurement, driving incremental revenue, conversions, engagement, and increased customer retention * Architect and optimize cross-channel customer journeys that deliver best-in-class, data-driven experiences * Establish and evolve data architecture and governance practices to enable personalization, segmentation, and measurement at scale * Act as the primary bridge between Marketing and IT, defining clear requirements and guiding technical implementation to achieve business outcomes *
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