Favor

Technology

MarketingTechnologySystemsManager

$115–165k ~AI est. Austin, Texas, United States FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Manager candidates.

The Brief

“Marketing Technology Systems Manager at Favor. Skills: Brand strategy, Customer acquisition, Campaign management, Growth metrics. Develop brand strategy. Drive customer acquisition”

Industry & Context.

Technology

What You'll Do.

Develop brand strategy

Drive customer acquisition

Manage marketing campaigns

Analyze growth metrics

Full Job Description

## Description We are looking for a Marketing Technology Systems Manager to join our team as the primary custodian of our growth and consumer platform. This role is for a technical operator who thrives on the "plumbing" of marketing technology. In this role, you will partner closely with the Director of Marketing Operations & Platform to translate our strategic vision into a high-functioning reality. You will lead the charge on data governance, system integrations, and tool enablement. From managing our customer data platform (CDP) event volume to architecting the signals that power our paid media spend, you will ensure the integrity, scalability, and technical excellence of our growth stack every day. ## What you'll do Data Governance & Taxonomy: Serve as the "source of truth" for our marketing data. Design and maintain CDP tracking taxonomies, enforce data standards, and ensure our events and attributes remain clean and actionable across the entire martech ecosystem. Platform Administration: Serve as the primary technical point of contact for our core tools, e.g. CDP, MMP, and LCM automation platforms. You’ll handle the "health of the machine," including monitoring API limits, managing user permissions, and troubleshooting system-level errors. Technical Solutioning & Implementation: Partner with Data Science, Engineering, and Product to translate marketing use cases into detailed technical specifications. You will serve as the primary project lead for platform enhancements—from defining new data events and personalization models to overseeing the end-to-end implementation and QA of new tool integrations. Enablement & Self-Service: Build the MarTech “playbook” for MarOps and the broader marketing team. Create template libraries, training resources, and standardized self-service workflows that allow team members to execute high-quality work independently and safely. Documentation & Standards: Maintain a comprehensive library of our marketing architecture, ensuring a

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