Logitech
MarketingTechnologyLead(AdTech)
Neural analysis suggests this role is
optimal for Mid candidates.
“Marketing Technology Lead (AdTech) at Logitech. Skills: Managing and evolving Logitech’s global advertising technology stack, Resolving complex strategic, operational, and technical challenges, Maximizing value of investments in ad platforms, analytics, and AI-driven optimization tools, Ensuring full visibility and efficiency across all paid media. Manage and modernize the existing global media tech stack aligned to marketing needs, site updates and technology requirements. Partner with both med”
What You'll Achieve.
Maximize the value of our investments in ad platforms, analytics, and AI-driven optimization tools; Enable full visibility and efficiency across all paid media; Ensure privacy-compliant data processing and analysis for advertising initiatives
Industry & Context.
Resolving complex strategic, operational, and technical challenges
What They're Looking For.
Must Have
4 - 8 years in digital media operations, programmatic advertising, or ad tech management, Hands-on experience managing ad serving, programmatic, retail, and social media buying platform, Deep understanding of ad tech and an aptitude for technical concepts and data, Ability to effectively collaborate with team members at all levels in a global matrixed organization as well as with external agency and platform partners, Demonstrated knowledge and experience with a broad variety of ad technologies, campaign operation methodologies, and ad tracking / measurement
What You'll Do.
Manage and modernize the existing global media tech stack aligned to marketing needs
site updates and technology requirements
Partner with both media analytics and site analytics teams to ensure accuracy of media tools
identify tracking discrepancies and support the integration of marketing data within tools like Adobe Analytics
Assist with onboarding of new tools and platforms to the marketing tech stack including retail media integrations
campaign planning tools
and social media engagement tools
legal and marketing teams to integrate ad technology platforms
and third-party tools into existing workflows
Provide the Global Marketing teams and key agencies technical support on ad tech tools including day to day troubleshooting and pre-campaign launch testing
Monitor trends in global digital advertising and AdTech ecosystem (e. g.
programmatic advancements
measurement shifts) to ensure privacy-compliant data processing and analysis for advertising initiatives
Maintain an in-depth understanding of all technical touchpoints in the consumer journey
including ad products
and third-party partners
How You'll Work.
Team & Collaboration
Partner with both media analytics and site analytics teams; Liaise with site, IT, privacy, legal and marketing teams; Provide the Global Marketing teams and key agencies technical support; Act as a trusted partner and in-house subject matter expert on data, targeting and AI to the broader organization; Collaborate with team members at all levels in a global matrixed organization as well as with external agency and platform partners
Communication Scope
Simplify complexity to communicate to a range of audiences
Full Job Description
Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way. **The Team and Role:** Reporting to a Head of Digital Marketing in the Digital Marketing Center Of Excellence, the 'Marketing Technology Lead (AdTech)' will be responsible for managing and evolving Logitech’s global advertising technology stack. This individual contributor role is crucial to the success of marketing globally across all Business Groups, throughout the marketing funnel and across all media types. The ideal candidate is skilled at resolving complex strategic, operational, and technical challenges while also able to simplify complexity to communicate to a range of audiences. This role ensures we maximize the value of our investments in ad platforms, analytics, and AI-driven optimization tools, enabling full visibility and efficiency across all paid media. **Your Contribution:** **Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share our passion for Equality and the Environment. These are the behaviors and values you’ll need for success at Logitech. In this role you will:** * Manage and modernize the existing global media tech stack aligned to marketing needs, site updates and technology requirements. * Partner with both media analytics and site analytics teams to ensure accuracy of media tools, identify tracking discrepancies and support the integration of marketing data within tools like Adobe Analytics. * Assist with onboarding of new tools and platforms to the marketing tech stack including retail media integrations, campaign planning tools, and social media engagement tools. * Liaise with site, IT, privacy, legal and marketing teams to integrate ad technology platforms, APIs, and third-party tools into existing workflows. * Provide the Global Marketing teams and key agencies technical support on ad tech tools including day to day troubleshooting and pre-campaig
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