Canonical
open source software
MarketingTeamLead
Neural analysis suggests this role is
optimal for Senior candidates.
“Marketing Team Lead at Canonical. Skills: Marketing strategy, Campaign execution, Cross-functional leadership, Data analysis. Lead GTM strategy. Execute campaigns”
What You'll Achieve.
Ensure campaigns land; Launches succeed; Adoption grows; Contribute to the broader go-to-market engine; Move the pipeline; Improve performance and impact
Industry & Context.
Balance storytelling with data; Design experiments; Track outcomes; Iterate rapidly to find what works; Use data to evaluate campaigns and refine strategy
Opportunity to travel to new locations to meet colleagues at ‘sprints’
What They're Looking For.
Must Have
Proven experience in B2B marketing, track record shaping go-to-market strategy, messaging, and campaigns that move the pipeline, Fast adaptation to change and new technology adoption in marketing, A leader, growing and elevating others across the organization, A solid eye for ROI and effective budget management, Ability to influence and align stakeholders across the organization, Excellent communication and storytelling skills for technical solutions, Skilled at managing complex projects and leading cross-functional teams, Comfortable using data to evaluate campaigns and refine strategy, Proactive, outcome-driven, and confident, operating independently at a global scale
Nice to Have
Background in sales-led or ecosystem growth, Familiarity with ABM (Account-Based Marketing) approaches, Experience leading go-to-market efforts across a large product portfolio, Experience managing budgets, agencies, or external vendors, Understanding of open source communities and business models, Experience mentoring or leading junior marketers
What You'll Do.
Deliver integrated plans
Shape messaging and positioning
Create customer-facing assets
Design and run experiments
Manage marketing initiatives
Run reviews and retrospectives
Improve performance and impact
Strengthen the function
Set high standards for delivery
How You'll Work.
Team & Collaboration
Lead cross-disciplinary teams of product, partner, or sales professionals; Align with product, sales, content, and partner teams to deliver integrated plans; Influence and align stakeholders across the organization; Lead cross-functional teams
Communication Scope
Written and verbal communication in English; Excellent communication and storytelling skills for technical solutions
Process & Methodology
Managing complex projects
Full Job Description
Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is very widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation and IoT. Our customers include the world's leading public cloud and silicon providers, and industry leaders in many sectors. The company is a pioneer of global distributed collaboration, with 1200+ colleagues in 75+ countries and very few office based roles. Teams meet two to four times yearly in person, in interesting locations around the world, to align on strategy and execution. The company is founder led, profitable and growing. Marketers at Canonical are brand stewards and demand creators. They transform complex open-source technology into messages, stories, and strategies that shape the market understanding of our vision. Some focus on differentiated product and portfolio positioning; others specialize in account-based engagement, partner and alliance messaging, or product-led growth. Whatever their specialization, each marketer works as part of a cross-functional unit, contributing campaigns and insights that help the company learn and grow faster. We have a bias for action, focus efforts on the most impactful activities, and take ownership of our results. We work across long buying cycles, balance storytelling with data, design experiments, track outcomes, and iterate rapidly to find what works. Marketers at Canonical don’t just promote open source; they amplify it, ensuring our innovations reach the right people, at the right time, with clarity and purpose from developers to decision makers. As an experienced marketer at Canonical, you’ll lead cross-disciplinary teams of product, partner, or sales professionals in your specific area, from establishing priorities and strategies with senior stakeholders to delivering on integrated campaigns. We are looking for both generalists who want to take
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