Playtika Ltd

Interactive Entertainment

MarketingStrategyManagerMaternityLeave

Herzliya, Israel
The Brief

“Marketing Strategy Manager - Maternity Leave at Playtika Ltd. Skills: Marketing Strategy, Campaign Management, Cross-functional Leadership, Data Analysis. Build global marketing strategies for game titles. Develop Product Marketing Plans”

What You'll Achieve.

measurable business impact; overall business performance

Industry & Context.

Interactive Entertainment
Problems you'll solve

Strategic thinker with analytical and business-oriented mindset; solution-oriented

What They're Looking For.

Must Have

4+ years of experience in strategic marketing, brand management, product marketing or growth marketing, Experience leading cross-functional marketing initiatives and managing multiple stakeholders, Proven experience building and executing integrated marketing campaigns with measurable business impact, Experience working closely with Product, Creative, Analytics, and User Acquisition teams

Nice to Have

understanding of mobile gaming & player lifecycle marketing, Experience in global marketing campaigns and international markets

What You'll Do.

Build global marketing strategies for game titles

Develop Product Marketing Plans

Lead strategic campaign planning

Identify new growth engines

Translate business objectives into marketing initiatives

Serve as marketing focal point

Drive alignment across stakeholders

Lead strategic discussions

Ensure project management

Build and monitor marketing plans

Analyze campaign performance

Partner with Analytics and BI teams

Present strategic recommendations

Uncover player insights

Conduct competitive analysis

Develop understanding of player behaviors

Leverage AI tools for marketing

Use AI-driven insights for growth

How You'll Work.

Team & Collaboration

Serve as the primary marketing focal point between Marketing, Studio, Product, UA, Creative, Analytics, Research, Social, and cross teams; Drive alignment and collaboration across global and regional stakeholders; Lead cross-functional strategic discussions; Partner with Analytics and BI teams; Uncover and curate actionable player insights in collaboration with Analytics, Research, and CI teams

Communication Scope

communication and presentation abilities with the capability to influence senior stakeholders; storytelling capabilities

Process & Methodology

Excellent project management and organizational skills, Ensure project management, prioritization, communication, and operational execution across multiple initiatives simultaneously

Free ATS check

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