Playtika Ltd
Interactive Entertainment
MarketingStrategyManagerMaternityLeave
“Marketing Strategy Manager - Maternity Leave at Playtika Ltd. Skills: Marketing Strategy, Campaign Management, Cross-functional Leadership, Data Analysis. Build global marketing strategies for game titles. Develop Product Marketing Plans”
What You'll Achieve.
measurable business impact; overall business performance
Industry & Context.
Strategic thinker with analytical and business-oriented mindset; solution-oriented
What They're Looking For.
Must Have
4+ years of experience in strategic marketing, brand management, product marketing or growth marketing, Experience leading cross-functional marketing initiatives and managing multiple stakeholders, Proven experience building and executing integrated marketing campaigns with measurable business impact, Experience working closely with Product, Creative, Analytics, and User Acquisition teams
Nice to Have
understanding of mobile gaming & player lifecycle marketing, Experience in global marketing campaigns and international markets
What You'll Do.
Build global marketing strategies for game titles
Develop Product Marketing Plans
Lead strategic campaign planning
Identify new growth engines
Translate business objectives into marketing initiatives
Serve as marketing focal point
Drive alignment across stakeholders
Lead strategic discussions
Ensure project management
Build and monitor marketing plans
Analyze campaign performance
Partner with Analytics and BI teams
Present strategic recommendations
Uncover player insights
Conduct competitive analysis
Develop understanding of player behaviors
Leverage AI tools for marketing
Use AI-driven insights for growth
How You'll Work.
Team & Collaboration
Serve as the primary marketing focal point between Marketing, Studio, Product, UA, Creative, Analytics, Research, Social, and cross teams; Drive alignment and collaboration across global and regional stakeholders; Lead cross-functional strategic discussions; Partner with Analytics and BI teams; Uncover and curate actionable player insights in collaboration with Analytics, Research, and CI teams
Communication Scope
communication and presentation abilities with the capability to influence senior stakeholders; storytelling capabilities
Process & Methodology
Excellent project management and organizational skills, Ensure project management, prioritization, communication, and operational execution across multiple initiatives simultaneously
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