MarketingSpecialistSr

# **Join us at the Illinois Farm Bureau to become part of an influential leader that has a rich history and vision toward the future of agriculture.** We’re excited you’re looking for a career with Illinois Farm Bureau as we advocate for farmers and agriculture. We’re a grassroots organization made up of people who support farms, food and families in Illinois.. Apply today to become a vital part of helping us advocate for Illinois agriculture and support Illinois farm families. # About the role Develops, coordinates and executes results-based marketing programs, strategies and campaigns for the Illinois Farm Bureau (IFB) and affiliated companies. Handles a high volume of marketing projects in a fast-paced, creative environment. Communicates the IFB brand and value proposition. Responsible for deciding best channel(s) for marketing (e.g., advertising, web, search, social media, email, direct mail, events). # How does this role make an impact? \- Plans and develops results-based marketing strategies, campaigns, and promotional materials to meet client specifications, deadlines and budgets. Helps clients plan, develop, and implement marketing strategies and campaigns for products, services, programs and events. \- Acts as project manager for development, copywriting, and communicating client needs to Brand and Creative Services, production, timelines, updates and approvals. \- Writes, proofreads and edits copy for various marketing materials. \- Assists in developing strategies for using social media in marketing campaigns. Develops design and copy for assigned social networks. \- Monitors results via business plan assessment and implements changes to plans to drive desired results. \- Identifies new/emerging channels and develops integrated strategies, plans and programs to leverage these opportunities. \- Builds positive relationships with staff, clients and media representatives. \- Facilitates multiple regional ad groups. Provides marketing ideas, gathers media pro