MarketingSpecialist,Personalization&Rewards

Job Summary: The Marketing Specialist, Personalization & Rewards supports the execution of personalized marketing campaigns, loyalty program operations, and optimization initiatives across the Personalization and Rewards workstreams. This role works closely with the Senior Director, Personalization & Retention and cross-functional teams to coordinate campaign workflows, maintain data accuracy, conduct quality assurance, and ensure all initiatives are delivered on time and to a high standard. The ideal candidate has 2–5+ years of marketing experience and thrives in a fast-paced, sprint-based environment. Job Expectations: Support the weekly Personalization Pod sprint cycle - coordinating asset delivery, QA, and go-live checklists to keep campaigns on cadence. Conduct thorough quality assurance on campaign setups, verifying segmentation logic, personalization rules, offer codes, tracking links, and dynamic content prior to every send. Compile, organize, and maintain SKU-level data, product recommendation inputs, and campaign content files to unblock sprint dependencies. Monitor in-flight campaign performance and surface anomalies to the team in a timely manner. Support post-campaign data pulls and help assemble performance readout summaries for stakeholders. Support day-to-day operations for the Rewards program, including reward issuance tracking, redemption monitoring, and campaign logistics. Act as the marketing point-of-contact for customer service escalations regarding Rewards program issues. Help coordinate deliverables across engineering, product, finance, and legal teams to keep Rewards roadmap milestones on schedule. Maintain Rewards program documentation including timelines, campaign briefs, status trackers, and reporting templates. Assist with QA and user acceptance testing for new Rewards features, including multicurrency rollout and cashback campaign testing. Manage data preparation and file workflows that enable campaign execution to run reliably at scale