Maker Lab

Marketing and Advertising

MarketingSpecialist

$480–720k ~AI est. Bangkok, Bangkok, Thailand FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Mid+ candidates.

The Brief

“Marketing Specialist at Maker Lab. Skills: Program management, Marketing, Event management, Stakeholder management. Support operational support for flagship initiatives. Support program management for flagship initiatives”

What You'll Achieve.

Meet program goals; Meet OKRs efficiently; Maximise program footprint; Maximise community impact

Industry & Context.

Marketing and Advertising
Problems you'll solve

Problem-solver

What They're Looking For.

Must Have

2+ years experience, Native Thai fluency, English communication skills, BAS degree or equivalent experience, Marketing experience, Agency production experience, Program management experience, Execute projects independently, Meticulous eye for detail, High proficiency project management tools, High proficiency spreadsheets, High proficiency executive slide formatting, Baseline knowledge local digital ecosystem, Baseline knowledge market trends, Baseline knowledge online safety Thailand

Nice to Have

Stakeholder management experience, Collaborating with government institutions, Collaborating with non-profit institutions, Collaborating with educational institutions

What You'll Do.

Support operational support for flagship initiatives

Support program management for flagship initiatives

Manage regional career certification tracks

Manage student ambassador networks

Manage country-level velocity program planning

Systematise operational processes

Ensure program goals are met

Ensure OKRs are met efficiently

Manage project timelines

Track regional progress

Create performance reports

Support economic growth initiatives

Drive digital responsibility education

Teach users data control

Teach users online safety

Maintain documentation

Maintain localised program trackers

Maintain training materials

Maintain master vendor records

Identify process gaps

Implement scalable improvements

Manage creative agencies

Manage media partners

Manage event organisers

Ensure high-quality project delivery

Oversee Thai language translation

Oversee marketing asset validation

Oversee campaign asset validation

Translate global brand initiatives

Adapt campaigns based on local insights

Adapt campaigns based on regional nuances

Partner with agency partners

Partner with course providers

Partner with distribution networks

Build relationships with stakeholders

Serve as central point of contact

Ensure cross-functional alignment

Manage large-scale digital events

Manage large-scale in-person events

Execute large-scale events

Perform post-event analysis

How You'll Work.

Team & Collaboration

Local and international teams; Cross-functional alignment; Agency partners; Course providers; Distribution networks; Internal stakeholders; External stakeholders

Communication Scope

Written communication; Verbal communication

Process & Methodology

Project management, Program management, Timeline management, Progress tracking, Performance reporting

Full Job Description

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production. **Role Summary:** Drive corporate trust in Thailand by managing flagship educational, AI, and safety programs. You’ll oversee agency vendors, lead local event execution, and adapt global campaigns using Thai consumer insights. Requires 1–2 years’ experience and native Thai fluency with strong English. Role: * Support operational support and program management for flagship initiatives, including regional career certification tracks, student ambassador networks, AI academies, and country-level velocity program planning. * Systematise complex operational processes across multiple workstreams to ensure program goals and OKRs are met efficiently. * Manage high-visibility project timelines, track regional progress, and create compelling performance reports with limited guidance. * Support high-impact economic growth initiatives that help students, entrepreneurs, and individuals gain critical skills to advance their careers and businesses. * Drive digital responsibility education across the market, teaching users how to take control of their data and remain safe online regarding privacy and security. * Maintain meticulous documentation, including localised program trackers, training materials, and master vendor records. * Identify process gaps and implement scalable improvements across various external vendor operations. * Manage creative agencies, media partners, and event organisers to ensure high-quality project delivery that meets global standards. * Oversee the end-to-end Thai language translation and validation process for all marketing and campaign assets. * Translate global brand initiatives a

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