Critical Mass
Marketing and Advertising
MarketingScienceSeniorAnalyst
“Marketing Science Senior Analyst at Critical Mass. Skills: Marketing analytics, Data visualization, Reporting, Data analysis. Serve as analytics partner. Build dashboards”
What You'll Achieve.
Turn data into clear insights; Turn data into practical recommendations; Uncover insights; Improve measurement; Use data to guide marketing decisions
Industry & Context.
Problem-solving instincts
Level 2 Security Clearance, U. S. citizens or permanent residents, Work from office 3 days/week
What They're Looking For.
Must Have
3–5+ years of experience, Experience analyzing media performance, Experience analyzing website behavior, Experience analyzing campaign results, Experience analyzing customer journeys, Experience analyzing digital marketing effectiveness, Data visualization and reporting experience, Experience with analytics and visualization tools, Familiarity with media reporting platforms, Familiarity with tag management systems, Familiarity with testing platforms, Familiarity with CRM data, Familiarity with data activation tools, Analytical skills, Ability to turn ambiguous questions, Communication and storytelling skills, High attention to detail, Sense of ownership over data accuracy, Sense of ownership over deliverable quality, Sense of ownership over deadlines, Experience working with SQL, Experience working with Python, Experience working with R, Experience working with Excel, Experience with other data tools, Curiosity, Collaboration, Problem-solving instincts, Judgment to know when a number is meaningful
Nice to Have
Experience with government or military related clients
What You'll Do.
Serve as analytics partner
Build recurring reports
Maintain recurring reports
Improve recurring reports
Build ad hoc analyses
Maintain ad hoc analyses
Improve ad hoc analyses
Turn complex data into insights
Turn complex data into recommendations
Turn complex data into client-ready stories
Analyze media performance
Analyze site performance
Recommend optimizations
Support measurement strategy
Define reporting requirements
Define performance frameworks
Partner with media teams
Partner with strategy teams
Partner with creative teams
Partner with technology teams
Partner with UX teams
Partner with account teams
Partner with project management teams
Support website measurement
Support website activation
Define tracking requirements
Provide audience insights
Support personalization
Support test measurement
Identify ways to improve reporting
Automate repeatable work
Make analysis more useful
Present findings to internal teams
Present findings to clients
Provide guidance to analysts
Provide feedback to analysts
Perform quality checks
Support analyst deliverables
How You'll Work.
Team & Collaboration
Analytics leadership; Cross-agency partners; Client teams; Media teams; Strategy teams; Creative teams; Technology teams; UX teams; Account teams; Project management teams
Communication Scope
Client-ready stories; Clear presentations; Confident presentations; Approachable presentations; Storytelling
Process & Methodology
Project management
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