Critical Mass

MarketingScienceLead

Calgary, Alberta, Canada
The Brief

“Marketing Science Lead at Critical Mass. Skills: Marketing science, Measurement, Data visualization, Statistical modeling. Demonstrate value of marketing science. Optimize digital marketing”

What You'll Achieve.

Optimize digital performance; Drive business impact

Industry & Context.

Problems you'll solve

Data-driven insights; Translate findings into actionable recommendations; Insight-led decision making

What They're Looking For.

Must Have

5 to 8 years of experience leading marketing science projects, client-facing experience, Proven ability to lead and collaborate with cross-functional teams, Experience directing and mentoring analysts, 5+ years in digital analytics and performance measurement

Nice to Have

Experience with Python, R, SQL, or other business-relevant programming languages, Experience working with third-party data tools (Brandwatch, Pathmatics, etc. ), website experimentation platforms (Optimizely, Adobe Target, etc. ), Customer Data Platforms (CDP), integration into MarTech ecosystems

What You'll Do.

Demonstrate value of marketing science

Optimize digital marketing

Manage a team of analysts

Oversee analyst priorities

Oversee analyst deliverables

Oversee analyst development

Evaluate creative effectiveness

Develop creative taxonomy strategy

Build measurement plans

Design test & learn programs

Execute test & learn programs

Lead analytics projects

How You'll Work.

Team & Collaboration

Collaborate with internal stakeholders; Collaborate with external stakeholders; Cross-functional collaboration; Collaborate with cross-functional teams

Communication Scope

Communicator with client-facing experience

Process & Methodology

Leading analytics projects, Overseeing priorities, Overseeing deliverables

Free ATS check

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