Critical Mass

MarketingScienceLead

Calgary, Alberta, Canada
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Lead candidates.

The Brief

“Marketing Science Lead at Critical Mass. Skills: Marketing science, Measurement, Data visualization, Statistical modeling. Demonstrate value of marketing science. Optimize digital marketing”

What You'll Achieve.

Optimize digital performance; Drive business impact

Industry & Context.

Problems you'll solve

Data-driven insights; Translate findings into actionable recommendations; Insight-led decision making

What They're Looking For.

Must Have

5 to 8 years of experience leading marketing science projects, client-facing experience, Proven ability to lead and collaborate with cross-functional teams, Experience directing and mentoring analysts, 5+ years in digital analytics and performance measurement

Nice to Have

Experience with Python, R, SQL, or other business-relevant programming languages, Experience working with third-party data tools (Brandwatch, Pathmatics, etc. ), website experimentation platforms (Optimizely, Adobe Target, etc. ), Customer Data Platforms (CDP), integration into MarTech ecosystems

What You'll Do.

Demonstrate value of marketing science

Optimize digital marketing

Manage a team of analysts

Oversee analyst priorities

Oversee analyst deliverables

Oversee analyst development

Evaluate creative effectiveness

Develop creative taxonomy strategy

Build measurement plans

Design test & learn programs

Execute test & learn programs

Lead analytics projects

How You'll Work.

Team & Collaboration

Collaborate with internal stakeholders; Collaborate with external stakeholders; Cross-functional collaboration; Collaborate with cross-functional teams

Communication Scope

Communicator with client-facing experience

Process & Methodology

Leading analytics projects, Overseeing priorities, Overseeing deliverables

Full Job Description

As a Marketing Science Lead, you are endlessly curious, always asking the next question to demonstrate the value of marketing science to internal and external stakeholders. With 5 to 8 years of experience leading marketing science projects, you have developed expertise in measurement, reporting, data integration, testing, data visualization, and statistical modeling. You optimize digital marketing through data-driven insights, enjoy cross-functional collaboration, and excel at mentoring analysts to translate findings into actionable recommendations. You’re eager to grow as a leader by managing a team of analysts, overseeing their priorities, deliverables, and development, while exposing them to all areas of marketing science to expand their skillsets. Our new hires strong communicator with client-facing experience. Proven ability to lead and collaborate with cross-functional teams to deliver measurement solutions that optimize digital performance and business impact. Experience directing and mentoring analysts. 5+ years in digital analytics and performance measurement, including: Evaluating creative effectiveness and impact across KPIs and understanding how messaging, format, and execution influence outcomes. Development and governance of creative taxonomy strategy. Building measurement plans using first- and third-party data. Designing and executing test & learn programs, coordinating test set ups, learning agendas and presenting results. Leading analytics projects focused on optimizing creative strategy and driving effective, insight-led decision making. You may have: Experience with Python, R, SQL, or other business-relevant programming languages. Experience working with third-party data tools (Brandwatch, Pathmatics, etc.), website experimentation platforms (Optimizely, Adobe Target, etc.), or Customer Data Platforms (CDP), and their integration into MarTech ecosystems. What we offer: Global maternity and parental leave Competitive benefits packages Vacation, co

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