Critical Mass
MarketingScienceLead
Neural analysis suggests this role is
optimal for Lead candidates.
“Marketing Science Lead at Critical Mass. Skills: Marketing science, Measurement, Data visualization, Statistical modeling. Demonstrate value of marketing science. Optimize digital marketing”
What You'll Achieve.
Optimize digital performance; Drive business impact
Industry & Context.
Data-driven insights; Translate findings into actionable recommendations; Insight-led decision making
What They're Looking For.
Must Have
5 to 8 years of experience leading marketing science projects, client-facing experience, Proven ability to lead and collaborate with cross-functional teams, Experience directing and mentoring analysts, 5+ years in digital analytics and performance measurement
Nice to Have
Experience with Python, R, SQL, or other business-relevant programming languages, Experience working with third-party data tools (Brandwatch, Pathmatics, etc. ), website experimentation platforms (Optimizely, Adobe Target, etc. ), Customer Data Platforms (CDP), integration into MarTech ecosystems
What You'll Do.
Demonstrate value of marketing science
Optimize digital marketing
Manage a team of analysts
Oversee analyst priorities
Oversee analyst deliverables
Oversee analyst development
Evaluate creative effectiveness
Develop creative taxonomy strategy
Build measurement plans
Design test & learn programs
Execute test & learn programs
Lead analytics projects
How You'll Work.
Team & Collaboration
Collaborate with internal stakeholders; Collaborate with external stakeholders; Cross-functional collaboration; Collaborate with cross-functional teams
Communication Scope
Communicator with client-facing experience
Process & Methodology
Leading analytics projects, Overseeing priorities, Overseeing deliverables
Full Job Description
As a Marketing Science Lead, you are endlessly curious, always asking the next question to demonstrate the value of marketing science to internal and external stakeholders. With 5 to 8 years of experience leading marketing science projects, you have developed expertise in measurement, reporting, data integration, testing, data visualization, and statistical modeling. You optimize digital marketing through data-driven insights, enjoy cross-functional collaboration, and excel at mentoring analysts to translate findings into actionable recommendations. You’re eager to grow as a leader by managing a team of analysts, overseeing their priorities, deliverables, and development, while exposing them to all areas of marketing science to expand their skillsets. Our new hires strong communicator with client-facing experience. Proven ability to lead and collaborate with cross-functional teams to deliver measurement solutions that optimize digital performance and business impact. Experience directing and mentoring analysts. 5+ years in digital analytics and performance measurement, including: Evaluating creative effectiveness and impact across KPIs and understanding how messaging, format, and execution influence outcomes. Development and governance of creative taxonomy strategy. Building measurement plans using first- and third-party data. Designing and executing test & learn programs, coordinating test set ups, learning agendas and presenting results. Leading analytics projects focused on optimizing creative strategy and driving effective, insight-led decision making. You may have: Experience with Python, R, SQL, or other business-relevant programming languages. Experience working with third-party data tools (Brandwatch, Pathmatics, etc.), website experimentation platforms (Optimizely, Adobe Target, etc.), or Customer Data Platforms (CDP), and their integration into MarTech ecosystems. What we offer: Global maternity and parental leave Competitive benefits packages Vacation, co
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