MarketingQAandResearchAnalyst

## Accountabilities In this role, you will oversee the quality, accuracy, and effectiveness of all marketing communications while also contributing to research initiatives that guide strategic decisions and optimize player engagement. Establish and enforce QA standards for all marketing communications across email, SMS, push notifications, in-app messaging, and web campaigns Review and validate creative assets, copy, and campaign builds to ensure accuracy, consistency, and alignment with brand and regulatory requirements Lead end-to-end campaign setup processes, coordinating across marketing, creative, and technical teams Act as the subject matter expert for player-facing marketing content, ensuring clarity, usability, and consistency across all touchpoints Design and implement testing strategies to improve campaign performance and optimize engagement outcomes Conduct player, market, and product research to identify behavioral trends and growth opportunities Analyze campaign performance, player behavior, and market data to generate actionable insights Develop clear, high-quality research reports and executive-ready recommendations for stakeholders Support segmentation, targeting, and retention strategy development through data-driven insights Collaborate cross-functionally to ensure insights are translated into effective marketing and product improvements Requirements: The ideal candidate combines strong attention to detail with analytical capability and experience in marketing operations, QA, or data-driven research within digital or regulated environments. 3–5+ years of marketing experience, with 5–8+ years in QA, data analytics, research, or related fields Experience in digital marketing operations, campaign management, or quality assurance workflows Strong analytical skills with the ability to interpret player behavior, campaign performance, and market trends Excellent attention to detail and a proven ability to maintain high standards of accuracy and consistenc