OLIVER Agency
electronics
MarketingProgrammeLead
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“Marketing Programme Lead at OLIVER Agency. Skills: Marketing Programme Lead, Strategic design and delivery of integrated marketing programmes, Client relationship management, Team leadership, Budget management, Performance measurement, Gen AI tools. Lead the design and delivery of a portfolio of integrated marketing programmes across EMEA, translating client business goals into coherent, long-term marketing strategies — not isolated one-off campaigns.. Manage, develop, and inspire a cross-functi”
What You'll Achieve.
Accountable for a portfolio of integrated marketing programmes that connect directly to the client's most important business objectives including sales growth, customer acquisition, and retention.; Set the standard for programme quality, consistency, and performance across the region.; Deliver outstanding work at scale.; Measure ROI; Identify optimisation opportunities; Shape future strategy
Industry & Context.
Bring clarity to complexity; Analytical capability: comfortable defining KPIs, interpreting data, and turning insights into clear, commercially grounded recommendations.; Identify optimisation opportunities; Shape future strategy; Agentic approach to complex, multi-market programme challenges: systematic, goal-oriented, and adaptable when conditions change.
What They're Looking For.
Must Have
Professional proficiency in German & English (C1) is essential., Advanced use of Gen AI tools relevant to marketing programme management, to improve output quality and team efficiency., Experience designing AI-assisted workflows for personal and team use, and training others on their effective and responsible adoption., Agentic approach to complex, multi-market programme challenges: systematic, goal-oriented and adaptable when conditions change., Judgment around when AI enhances versus detracts from brand quality and strategic integrity — with rigorous human oversight applied throughout.
Nice to Have
A understanding of the electronics or consumer technology sector, or demonstrable experience in high-volume, fast-paced B2B or B2C marketing environments.
What You'll Do.
Lead the design and delivery of a portfolio of integrated marketing programmes across EMEA
translating client business goals into coherent
long-term marketing strategies — not isolated one-off campaigns.
and inspire a cross-functional team of marketers
setting clear direction
providing regular feedback
and creating meaningful growth opportunities.
Serve as the senior studio contact for client stakeholders across EMEA markets
building trusted relationships and ensuring all programmes remain aligned to evolving commercial priorities.
Oversee programme governance across the full portfolio — timelines
messaging consistency
and brand compliance across all markets.
Define and manage KPI and reporting frameworks at programme use data
and performance insights to measure ROI
identify optimisation opportunities
and shape future strategy.
Collaborate closely with content
and sales teams — both client-side and within the studio — to ensure integrated
coherent programme execution.
Manage programme-level budgets including cost estimation
supplier and agency negotiation
purchase order management
and budget drive cost efficiencies without compromising output quality.
and manage agency and freelance partners where required
and value are consistently maintained.
Drive continuous improvement across programme workflows
and team ways of working — identifying smarter processes and embedding them.
Represent OLIVER's values and capabilities confidently in senior client forums and regional stakeholder meetings.
How You'll Work.
Team & Collaboration
Manage and develop cross-functional marketing teams; Build trusted relationships with senior client stakeholders across multiple EMEA markets and cultures; Skilled at navigating complex, matrixed organisations connecting teams, aligning priorities, and moving things forward; Collaborate closely with content, digital, product, and sales teams — both client-side and within the studio — to ensure integrated, coherent programme execution.
Communication Scope
Excellent communication skills structured, clear, and effective across diverse teams and senior stakeholders.
Process & Methodology
Programme leadership and strategy, Proven experience leading complex, multi-market marketing programmes, ideally across EMEA with full accountability for strategy, delivery, and measurable performance., Ability to translate broad business objectives into structured, actionable programme plans and to adapt those plans as priorities shift., Oversee programme governance across the full portfolio — timelines, quality standards, messaging consistency, and brand compliance across all markets., Define and manage KPI and reporting frameworks at programme use data, analytics, and performance insights to measure ROI, identify optimisation opportunities, and shape future strategy.
Full Job Description
Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. Role: Marketing Programme Lead Location: Munich, Germany (Hybrid) THE OPPORTUNITY This is an opportunity to join OLIVER's in-house studio embedded with a leading electronics brand, as a Marketing Programme Lead, owning the strategic design and delivery of integrated marketing programmes across the EMEA region. The electronics sector moves fast. Consumer expectations shift quickly, competitive pressure is relentless, and the gap between strategy and execution can define whether a programme lands or falls flat. Based in Munich and working in a hybrid model, you will be the connective tissue between our client's commercial ambitions and the cross-functional teams that bring them to life across multiple markets, channels, and audiences. THE ROLE As Marketing Programme Lead for EMEA, you will be accountable for a portfolio of integrated marketing programmes that connect directly to the client's most important business objectives including sales growth, customer acquisition, and retention. You will lead a cross-functional team, manage senior client relationships across multiple markets, and set the standard for programme quality, consistency, and performance across the region. This is a senior leadership role that balances strategic thinking with strong programme governance. You will bring clarity to complexity, buil
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