MarketingPrincipal,C‑SuiteStrategy&ExecutiveEngagement(HealthcareGrowth)

**Marketing Principal, C‑Suite Strategy & Executive Engagement (Healthcare Growth)** This **Marketing Principal** role owns the strategy and partners on the execution of how we earn credibility and access with senior executive buyers in the healthcare employer market and translate that executive engagement into measurable growth. This role sits at the intersection of brand, demand, and relationship-building, creating high-value, insight-led experiences that position our organization as a trusted partner to executive buyers. This role will shape how we show up in key “C-suite arenas,” elevate our thought leadership, and drive measurable impact on pipeline, retention, and share of wallet. You will define the executive audience strategy (personas, profiles, what we lead with, and where we show up), build high-impact programs that build trust, open doors and move deals, and partner tightly with Sales and Account teams to accelerate pipeline, retention, and expansion. This is not a generalist marketing role. It is a growth role designed for a senior marketer who can operate with executive presence, shape enterprise narratives, and build account-level plays that produce outcomes in complex, high-consideration buying environments. ## Key Responsibilities **Executive Buyer Strategy and Market POV** * Set the executive buyer strategy across priority segments (large national key accounts, mid and small organization) and accounts (e.g., CHRO, CFO, CEO, benefits leaders): targeting, messaging hierarchy, and engagement approach by stage of the buying cycle * Convert business priorities (growth, retention, cross-sell) into executive-relevant points of view, narratives, and “why now” storylines * Build and maintain an outside-in understanding of executive priorities, triggers, and objections (market shifts, workforce strategy, affordability, risk, performance) **C‑Suite Engagement Programs that Drive Growth** * Design and run high-value executive engagement programs that create ac