Resource Innovations
Energy Transformation
MarketingPrincipal
Neural analysis suggests this role is
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“Marketing Principal at Resource Innovations. Skills: Marketing strategy, Client partnerships, Team leadership. Lead marketing strategy. Manage client relationships”
What You'll Achieve.
Drive stronger customer engagement; Drive program performance; Meet quality standards; Support account growth; Support scope expansion; Support long-term client success
Industry & Context.
Anticipate challenges; Manage risk; Troubleshoot issues
Travel up to 10%
What They're Looking For.
Must Have
Bachelor's degree in Marketing, Business, Communications, Digital Media, Digital Marketing or related field/equivalent experience, 8+ years of experience in marketing, client services, or account leadership
Nice to Have
Agency experience strongly preferred
What You'll Do.
Lead marketing strategy
Manage client relationships
Lead account management teams
Set direction for marketing
Elevate quality of work
Develop high-performing teams
Oversee Eastern marketing accounts
Serve as trusted partner to clients
Serve as trusted partner to internal stakeholders
Lead Account Management team
Oversee online marketing
Oversee offline marketing
Oversee lead generation
Oversee email marketing
Serve as senior marketing leader
Be accountable for marketing success
Be accountable for marketing quality
Be accountable for marketing impact
Act as trusted advisor to utility clients
Act as trusted advisor to internal program leaders
Guide strategic direction
Shape long-term marketing approaches
Lead strategic conversations
Identify opportunities
Drive customer engagement
Drive program performance
Lead teams in developing strategic recommendations
Lead teams in delivering strategic recommendations
Lead teams in developing marketing plans
Lead teams in delivering marketing plans
Lead teams in developing integrated campaign approaches
Lead teams in delivering integrated campaign approaches
Author high-level points of view
Oversee high-level points of view
Ensure ideas are grounded in program goals
Ensure ideas are grounded in business realities
Serve as strategic reality check
Serve as executional reality check
Guide teams in shaping ideas
Guide teams in refining ideas
Guide teams in selling ideas
Provide oversight across multiple accounts
Ensure work is on strategy
Ensure work is on time
Ensure work is on budget
Ensure work is meeting quality standards
Anticipate challenges
Proactively address issues
Partner with program leadership
Support account growth
Support scope expansion
Support long-term client success
Directly manage account management staff
Mentor account management staff
Establish clear performance expectations
Establish clear quality expectations
Establish clear collaboration expectations
Act as culture carrier
Reinforce accountability
Identify growth opportunities for team members
Provide ongoing coaching
Provide ongoing feedback
Support career development
Create positive work environment
Create inclusive work environment
Challenge teams to deliver excellent marketing
Challenge teams to deliver thoughtful marketing
Challenge teams to deliver effective marketing
Ask right questions to sharpen thinking
Ask right questions to improve outcomes
Bring right resources together
Drive continuous improvement across processes
Drive continuous improvement across tools
Drive continuous improvement across ways of working
Partner with business leaders
Partner with program leaders
Identify opportunities for marketing-led growth
Help pre-sell new initiatives
Pave way for new initiatives
Help pre-sell expansions
Pave way for expansions
Help pre-sell pilot efforts
Pave way for pilot efforts
Use data to shape future opportunities
Use performance insights to shape future opportunities
Use client needs to shape future opportunities
How You'll Work.
Team & Collaboration
Client relationships; Internal stakeholders; Account Management team; Program leadership; Business leaders; Utility clients
Communication Scope
Strategic presentations; Deliver POVs
Process & Methodology
Planning processes, Scope management, Budget management, Performance management
Full Job Description
Resource Innovations is seeking an experienced Marketing Principal to lead marketing strategy, client relationships, and account management teams for our Eastern region. This role is responsible for setting direction, elevating the quality of work, and developing high-performing teams across a portfolio of utility clients and programs. It is ideal for someone who brings agency experience, strong client leadership skills, and looking for the opportunity to deliver meaningful, high-quality work that makes a real impact. As a Marketing Principal, you will oversee all Eastern marketing accounts, serve as a trusted partner to clients and internal stakeholders, and lead an Account Management team responsible for day-to-day execution, including online and offline marketing, events, lead generation, email marketing and paid and social media. This role reports into our Sr. Director, Marketing Client Services and plays a critical part in advancing Resource Innovations’ internal agency model—bringing agency-caliber strategic thinking, creative excellence, and disciplined execution to large-scale energy efficiency and energy transformation programs. This role is the same level as an Account Director within agencies. This is a highly visible leadership role for someone who thrives at the intersection of strategy, leadership, client partnership, and growth. The successful candidate will have a minimum of 8-years marketing experience. Agency experience is preferred. As Resource Innovations continues to build and evolve an internal agency model, this is an exciting opportunity to help shape how marketing supports large-scale, residential, commercial and industrial programs that directly impact customers and communities. It is an excellent opportunity for our employees interested in advancing their careers and in helping to influence our growth. Resource Innovations (RI) is a **women-led** energy transformation firm **focused on impact**. Building on our expertise in energy efficien
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