Babble
Tech / AI / Software
MarketingPerformanceCoordinator
“Marketing Performance Coordinator at Babble. Skills: HubSpot fluency, Marketing automation platform operation, Workflow and sequence optimization, Integration health and data quality management, Campaign performance reporting. Own the day-to-day configuration and administration of HubSpot. Build, test, and maintain marketing workflows and automation sequences”
What You'll Achieve.
Improve engagement rates, conversion, and overall execution quality; Ensure the platform is set up correctly and operating reliably; Keep the marketing engine running reliably; Ensure marketing data flowing into Salesforce is clean, accurate, and consistently structured; Support pipeline conversion tracking and quality measurement
Industry & Context.
Proactive and solutions-oriented — able to identify and resolve platform and data issues without close supervision; Diagnosing integration issues; Maintaining platform health
What They're Looking For.
Must Have
Genuine HubSpot fluency — hands-on experience configuring workflows, managing sequences, and maintaining the platform independently, Experience with Salesforce CRM and familiarity with HubSpot-Salesforce integration management, Excel or spreadsheet capability with experience handling and validating datasets, High attention to detail and a disciplined approach to data quality, platform hygiene, and process accuracy, organisational skills with the ability to manage multiple priorities and reporting cycles simultaneously, Proactive and solutions-oriented — able to identify and resolve platform and data issues without close supervision, Minimum 2 years' experience in a marketing operations, automation, or commercial support role
Nice to Have
HubSpot certification in Marketing Hub, Operations Hub, or equivalent, Experience with BI tools such as Power BI for marketing performance reporting, Exposure to marketing attribution frameworks or funnel reporting, Experience working in a B2B technology, SaaS, or subscription-based business, Familiarity with data enrichment or prospecting tools such as Lusha, ZoomInfo, or similar
What You'll Do.
Own the day-to-day configuration and administration of HubSpot
and maintain marketing workflows and automation sequences
Monitor platform performance and proactively identify and resolve configuration issues
or automation failures
Keep the platform organised
Review and optimise outbound and nurture sequences
Test and iterate on sequence timing
and enrolment criteria
Flag underperforming sequences and make recommendations for improvement
Monitor and maintain the health of the HubSpot-Salesforce integration
Ensure marketing data flowing into Salesforce is clean
and consistently structured
Support data quality audits
lead lifecycle maintenance
Maintain accurate lead classification and lifecycle stage data
Build and maintain campaign performance dashboards and regular reporting outputs
Validate attribution data inputs
Produce marketing-to-sales handoff reports
Monitor campaign and workflow metrics
Provide operational and analytical support to the Marketing Operations Manager
Support the use of prospecting and data enrichment tools
Assist with data preparation
and segmentation tasks
How You'll Work.
Team & Collaboration
Make recommendations for improvement in collaboration with the Marketing Operations Manager; Support the Marketing Operations Manager with data quality audits, lead lifecycle maintenance, and CRM hygiene across marketing-owned records; Build and maintain campaign performance dashboards and regular reporting outputs to support marketing and commercial stakeholder needs; Provide operational and analytical support to the Marketing Operations Manager across key projects and initiatives
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