Morguard
real estate
MarketingPerformance&AnalyticsAssociate
“Marketing Performance & Analytics Associate at Morguard. Skills: Paid Media, Analytics, Reporting, Insights. Plan, strategize, and manage paid digital campaigns. Optimize campaigns and ILS investments”
What You'll Achieve.
drive qualified traffic, leases, and ROI; support portfolio-wide goals; monitor KPIs; guide spend allocation and channel strategy; support decisions related to budgets, ILS package selection, and campaign adjustments; optimize the marketing mix; forecast expected performance; provide recommendations based on expected ROI; improve performance; support business objectives
Industry & Context.
analytical skills; interpret data; distill insights into recommendations; Proactive problem-solving; critical thinking ability; Identify performance gaps or opportunities early and proactively implement solutions; Independently research, analyze, and present data-driven recommendations
Ability to travel onsite or to location of in-person events as needed, Able to travel up to 10% of the time as needed, pre-employment drug test, criminal/credit background check
What They're Looking For.
Must Have
5+ years of experience in performance marketing, paid media execution, or marketing analytics, Hands-on experience managing Meta Ads Manager, Google Ads, GA4, and ILS platforms (Apartments. com, Zillow, Rent. com, etc.), analytical skills with the ability to interpret data, build dashboards, and distill insights into recommendations, Experience managing digital marketing budgets and optimizing campaigns for ROI, project management, communication, and organizational skills
Nice to Have
Bachelor’s Degree in Marketing, Data Analytics, Business, Communications, or related field, Experience in the multifamily industry, particularly with leasing, operations, or apartment marketing performance metrics, Hands-on experience with Entrata (or similar property management/CRM platforms), including reporting, lead tracking, and marketing attribution tools
What You'll Do.
and manage paid digital campaigns
Optimize campaigns and ILS investments
Conduct regular audits of ILS listings
audience segmentation
creative optimization
Align all paid efforts with property performance
Build and maintain dashboards and reporting tools
Analyze data across platforms
Track lead-to-tour and lead-to-lease performance
Present insights to Marketing
Leverage performance data to shape marketing strategy
Support portfolio-wide strategies by forecasting performance
Partner with internal stakeholders to advise on budget allocations
Ensure marketing is integrated into capital projects
Serve as primary point of contact for paid media agencies
and performance optimization
Negotiate ILS packages
Coordinate production schedules
Ensure consistent and accurate brand presentation
Collaborate with creative resources to develop high-quality ad assets
Identify performance gaps or opportunities early
Stay informed of industry trends
Independently research
and present data-driven recommendations
How You'll Work.
Team & Collaboration
Partners closely with internal stakeholders and external agencies; Present insights to Marketing, Pricing, and Operations teams; Partner with internal stakeholders to advise on budget allocations; Ensure marketing is fully integrated into major capital projects and planning timelines; Collaborate with creative resources to develop high-quality ad assets
Communication Scope
Exceptional written and verbal communication skills; presenting data and strategy
Process & Methodology
project management, organizational skills, Ability to manage multiple priorities and shifting timelines, Coordinate production schedules, approvals, and budgets
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