Company
SaaS
MarketingPerformanceAnalyst
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Marketing Performance Analyst. Skills: Marketing performance reporting, Funnel performance analysis, HubSpot reporting, Paid media analysis, Dashboard building. Own marketing performance reporting. Deliver clear insights”
Industry & Context.
Investigate performance shifts; Investigate anomalies; Investigate trends; Identify root causes; Challenge assumptions
Travel up to twice per year
What They're Looking For.
Must Have
2–5 years of experience in marketing analytics, 2–5 years of experience in performance marketing, 2–5 years of experience in B2B marketing data roles, Hands-on experience with HubSpot reporting, Hands-on experience with HubSpot dashboards, Hands-on experience with HubSpot attribution models, Hands-on experience with HubSpot campaign analytics, Generate insights, Generate hypotheses, Generate actionable recommendations, Deep understanding of funnel metrics, Deep understanding of campaign performance, Deep understanding of marketing-to-revenue connections, Experience analyzing paid media performance, Experience analyzing email performance, Experience analyzing content performance, Technical skills in Excel/Office 365, Familiarity with GA4, Familiarity with UTM tracking, Familiarity with marketing attribution principles, Analytical curiosity, Critical thinking, Ability to challenge assumptions, Excellent communication skills, Bachelor’s degree in Marketing, Bachelor’s degree in Business, Equivalent experience
Nice to Have
Agency experience, Multi-channel marketing environment experience
What You'll Do.
Own marketing performance reporting
Deliver clear insights
Analyze funnel performance
Connect marketing activity to outcomes
Investigate performance shifts
Investigate anomalies
Manage HubSpot reporting
Manage HubSpot dashboards
Manage HubSpot attribution views
Manage HubSpot lifecycle stage analysis
Evaluate performance across paid media
Evaluate performance across email
Evaluate performance across content
Evaluate performance across social
Evaluate performance across webinars
Evaluate performance across events
Support ABM reporting
Support enterprise reporting
Analyze account-level engagement
Analyze account-level progression
Build decision-ready dashboards
Maintain decision-ready dashboards
Collaborate with Marketing Ops
Collaborate with Sales Ops
Collaborate with Performance Marketing
Align data definitions
How You'll Work.
Team & Collaboration
Cross-functionally with Marketing Ops; Cross-functionally with Sales Ops; Cross-functionally with Performance Marketing
Communication Scope
Translate complex data; Business insights
Full Job Description
## Accountabilities Own end-to-end marketing performance reporting across HubSpot and key channels, delivering clear “what, so what, now what” insights for leadership. Analyze funnel performance across MQL, SQL, opportunity, and revenue stages to connect marketing activity to business outcomes. Investigate performance shifts, anomalies, and trends, proactively identifying root causes and recommending actions. Manage HubSpot reporting, dashboards, attribution views, and lifecycle stage analysis as the primary source of marketing truth. Evaluate performance across paid media, email, content, social, webinars, and events, focusing on CAC, pipeline contribution, and revenue impact. Support ABM and enterprise reporting by analyzing account-level engagement and progression. Build and maintain decision-ready dashboards in HubSpot and Looker Studio for global and regional stakeholders. Collaborate cross-functionally with Marketing Ops, Sales Ops, and Performance Marketing to align data definitions and improve data quality. Requirements: 2–5 years of experience in marketing analytics, performance marketing, or B2B marketing data roles. Strong hands-on experience with HubSpot reporting, dashboards, attribution models, and campaign analytics. Proven ability to go beyond reporting by generating insights, hypotheses, and actionable recommendations. Deep understanding of funnel metrics, campaign performance, and marketing-to-revenue connections. Experience analyzing paid media (LinkedIn Ads, Google Ads), email, and content performance. Strong technical skills in Excel/Office 365 for data manipulation, analysis, and reporting. Familiarity with GA4, UTM tracking, and marketing attribution principles. Strong analytical curiosity, critical thinking, and ability to challenge assumptions behind data. Excellent communication skills with the ability to translate complex data into business insights. Bachelor’s degree in Marketing, Business, or related field (or equivalent experience). Age
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