WIZELINE
AI-native technology solutions provider
MarketingOperationsSpecialist
“Marketing Operations Specialist at WIZELINE. Skills: marketing automation platforms, Salesforce Marketing Cloud (SFMC), AMPscript, SQL, complex multi-step automations, API integrations, automated data synchronization, troubleshoot and debug complex automation failures. Design, build, code, and deploy complex multi-step marketing journeys and automated workflows. Develop, troubleshoot, and optimize automation workflows, resolving failures in live campaigns and high-volume marketing operations”
What You'll Achieve.
drive operational efficiency through systems integration; ensuring accurate and high-volume campaign delivery; stabilizing, optimizing, and scaling automation workflows; improve customer experience and reduce manual processes; support personalized and scalable campaigns; improve operational efficiency and scalability; ensure platform stability and reliability; accelerating market entry and driving business transformation
Industry & Context.
Excellent problem-solving skills with a logic-driven approach; Proven ability to troubleshoot and debug complex automation failures
What They're Looking For.
Must Have
5–7 years of hands-on experience with marketing automation platforms such as Salesforce Marketing Cloud (SFMC), Adobe Journey Optimizer (AJO), HubSpot, or similar, Expert-level experience with SFMC Journey Builder, Automation Studio, and Business Unit configuration, proficiency in AMPscript and SQL, Experience building and managing complex multi-step automations in SFMC Automation Studio, understanding of relational databases and Data Extensions, Hands-on experience supporting API integrations and automated data synchronization, understanding of marketing data architecture and platform interoperability, Technical knowledge of IP warming, Sender Authentication Package (SAP), and DNS records, Proven ability to troubleshoot and debug complex automation failures, attention to detail and operational ownership mindset, Experience improving workflows through automation and scalable technical solutions, Excellent problem-solving skills with a logic-driven approach, Ability to work cross-functionally and communicate technical concepts clearly
Nice to Have
AI Tooling Proficiency: Leverage one or more AI tools to optimize and augment day-to-day work, including drafting, analysis, research, or process automation. Provide recommendations on effective AI use and identify opportunities to streamline workflows., Proficiency in SSJS (Server-Side JavaScript), Salesforce Marketing Cloud Developer Certification or equivalent certification, Knowledge of Python for advanced data manipulation and automation use cases, Experience with Customer Data Platforms (CDPs) and identity resolution systems, Experience with Git, version control practices, and release management processes, Experience supporting enterprise-scale marketing ecosystems and high-volume campaigns, Prior experience optimizing deliverability and automation governance frameworks, Experience mentoring junior team members or providing technical enablement
What You'll Do.
and deploy complex multi-step marketing journeys and automated workflows
and optimize automation workflows
resolving failures in live campaigns and high-volume marketing operations
Create and maintain advanced personalization logic using AMPscript
and conditional content
Design and optimize complex SQL queries
Support API integrations and automated data synchronization across marketing platforms and customer data ecosystems
Own end-to-end automation logic
including dependencies between journeys
and execution systems
Migrate and transform legacy workflows into scalable and maintainable automation solutions
Execute and support QA validation processes for dynamic content
personalization rules
and campaign targeting accuracy
Implement and maintain technical standards for automation builds
and data handling processes
Monitor email deliverability performance
and compliance with CAN-SPAM
and other applicable regulations
Identify technical debt and automate recurring manual processes to improve operational efficiency and scalability
Monitor automation system performance and ensure platform stability and reliability
Partner with stakeholders and CMS L4 teams to evaluate technical feasibility and estimate automation requirements for new initiatives
automation architecture
and operational processes
Provide technical mentorship and operational guidance to Junior Analysts
Manage and configure business units
and platform settings within SFMC and related tools
How You'll Work.
Team & Collaboration
Partner with stakeholders and CMS L4 teams to evaluate technical feasibility and estimate automation requirements for new initiatives; Ability to work cross-functionally and communicate technical concepts clearly; Provide technical mentorship and operational guidance to Junior Analysts; Experience mentoring junior team members or providing technical enablement
Communication Scope
communicate technical concepts clearly
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