Quantcast

Technology

MarketingOperationsSpecialist

CA$100–116k Toronto, Ontario, Canada FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Mid+ candidates.

The Brief

“Marketing Operations Specialist at Quantcast. Skills: Marketing automation, Funnel optimization, Data governance, AI workflows. Manage email campaign operations. Manage webinar operations”

Industry & Context.

Technology
Problems you'll solve

Diagnose routing loop; Diagnose orphaned form; Diagnose data inaccuracies; Re-engineer process

What They're Looking For.

Must Have

3-5 years of experience, Marketo administrative experience, Salesforce navigation, Excel utilization, Sigma utilization, Data visualization tools utilization

Nice to Have

Marketo certification, Digital advertising ecosystem understanding, Programmatic media understanding, Ad tech frameworks understanding

What You'll Do.

Manage email campaign operations

Manage webinar operations

Manage event list uploads

Establish speed-to-lead SLAs

Hold teams accountable to SLAs

Identify drop-off points

Resolve drop-off points

Own lead routing engines

Eliminate routing gaps

Maintain database hygiene

Perform data normalization

Ensure global privacy compliance

Optimize landing pages

Maintain landing pages

Optimize UTM tracking

Maintain UTM tracking

Assist with report building

Assist with list creation

Implement AI workflows

Streamline operations

Own marketing operations framework

Structure marketing operations framework

Prioritize project tracks

Streamline global operations

How You'll Work.

Team & Collaboration

Partner with core teams; Present to commercial leaders; Manage stakeholder pushback; Drive team alignment

Communication Scope

Written communication; Verbal communication

Process & Methodology

Agile project management, Timeline management

Full Job Description

At Quantcast, we don't just build advertising technology, we revolutionize how it works. Our AI-powered Demand Side Platform (DSP) connects the world's most ambitious marketers with their ideal audiences across the open internet, delivering results that actually move the needle. Since 2006, we've been the industry's trailblazer, launching the first AI-powered measurement platform for publishers and the first AI-driven DSP. Our AI doesn't just optimize—it delivers the measurable outcomes that matter most to our clients, giving them the competitive edge they need in a crowded marketplace. Ready to join the team that's defining the future of digital advertising?   As our Marketing Operations Specialist, you are a critical driver of our marketing infrastructure and execution engine. You work semi-autonomously to manage complex lead flows, optimize database operations, and unlock team efficiencies through automated AI workflows. Beyond running day-to-day operations, you serve as a subject matter expert and consultative partner to Commercial and Sales leadership, proactively identifying operational friction and implementing scalable solutions that support our broader go-to-market objectives. What You'll Do: - - Marketing Automation Ownership: Act as a system administrator and core owner within Marketo. Autonomously manage end-to-end email campaign operations, including emails, webinars, nurture flows, and event list uploads. - Funnel Optimization & Handoff: Guard the lead funnel end-to-end. Establish and hold Sales and SDR teams accountable to strict speed-to-lead SLAs, proactively identifying and resolving drop-off points between marketing qualification (lead scoring)  and sales opportunity stages. - Advanced Routing & Data Governance: Take ownership of lead routing engines (e.g., LeanData rules and CRM sync logic) to eliminate gaps. Maintain exceptional database hygiene, advanced data normalization, and continuous compliance across strict global privacy standards (CASL/

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