Quantcast
Technology
MarketingOperationsSpecialist
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Marketing Operations Specialist at Quantcast. Skills: Marketing automation, Funnel optimization, Data governance, AI workflows. Manage email campaign operations. Manage webinar operations”
Industry & Context.
Diagnose routing loop; Diagnose orphaned form; Diagnose data inaccuracies; Re-engineer process
What They're Looking For.
Must Have
3-5 years of experience, Marketo administrative experience, Salesforce navigation, Excel utilization, Sigma utilization, Data visualization tools utilization
Nice to Have
Marketo certification, Digital advertising ecosystem understanding, Programmatic media understanding, Ad tech frameworks understanding
What You'll Do.
Manage email campaign operations
Manage webinar operations
Manage event list uploads
Establish speed-to-lead SLAs
Hold teams accountable to SLAs
Identify drop-off points
Resolve drop-off points
Own lead routing engines
Eliminate routing gaps
Maintain database hygiene
Perform data normalization
Ensure global privacy compliance
Optimize landing pages
Maintain landing pages
Optimize UTM tracking
Maintain UTM tracking
Assist with report building
Assist with list creation
Implement AI workflows
Streamline operations
Own marketing operations framework
Structure marketing operations framework
Prioritize project tracks
Streamline global operations
How You'll Work.
Team & Collaboration
Partner with core teams; Present to commercial leaders; Manage stakeholder pushback; Drive team alignment
Communication Scope
Written communication; Verbal communication
Process & Methodology
Agile project management, Timeline management
Full Job Description
At Quantcast, we don't just build advertising technology, we revolutionize how it works. Our AI-powered Demand Side Platform (DSP) connects the world's most ambitious marketers with their ideal audiences across the open internet, delivering results that actually move the needle. Since 2006, we've been the industry's trailblazer, launching the first AI-powered measurement platform for publishers and the first AI-driven DSP. Our AI doesn't just optimize—it delivers the measurable outcomes that matter most to our clients, giving them the competitive edge they need in a crowded marketplace. Ready to join the team that's defining the future of digital advertising? As our Marketing Operations Specialist, you are a critical driver of our marketing infrastructure and execution engine. You work semi-autonomously to manage complex lead flows, optimize database operations, and unlock team efficiencies through automated AI workflows. Beyond running day-to-day operations, you serve as a subject matter expert and consultative partner to Commercial and Sales leadership, proactively identifying operational friction and implementing scalable solutions that support our broader go-to-market objectives. What You'll Do: - - Marketing Automation Ownership: Act as a system administrator and core owner within Marketo. Autonomously manage end-to-end email campaign operations, including emails, webinars, nurture flows, and event list uploads. - Funnel Optimization & Handoff: Guard the lead funnel end-to-end. Establish and hold Sales and SDR teams accountable to strict speed-to-lead SLAs, proactively identifying and resolving drop-off points between marketing qualification (lead scoring) and sales opportunity stages. - Advanced Routing & Data Governance: Take ownership of lead routing engines (e.g., LeanData rules and CRM sync logic) to eliminate gaps. Maintain exceptional database hygiene, advanced data normalization, and continuous compliance across strict global privacy standards (CASL/
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