Explora Solutions
MarketingOperationsSpecialist
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Marketing Operations Specialist at Explora Solutions. Skills: Marketing operations, CMS development, CRM operation, Email template creation. Operate in-house CRM. Build and manage audiences”
Industry & Context.
Troubleshooting; Issue resolution
2 days/ week in office, Ability to travel
What They're Looking For.
Must Have
Bachelor's degree or equivalent work experience, 2+ years of experience, Expert-level proficiency in HTML and CSS, Knowledge of JavaScript, Proficiency in using CRM platforms, Familiarity with CMS platforms, Familiarity with version control systems, Eye for design, Ability to adhere to brand guidelines, Excellent verbal and written communication skills, Experience working in cross-functional teams, Analytical mind, Solution-oriented approach, Ability to multi-task, Meet deadlines, Attention to detail
Nice to Have
Understanding of email deliverability, Cross-client testing knowledge
What You'll Do.
Build and manage audiences
Build and manage segmentation logic
Build and execute marketing campaigns
Ensure timely delivery
Ensure targeted delivery
Build and test in-platform rewards
Review site structure
Review site functionality
Troubleshoot and resolve issues
Build email communications
Build SMS communications
Align communications with objectives
Develop responsive email templates
Develop dynamic email templates
Ensure template compatibility
Translate mock-ups into layouts
Audit email templates
Refine email templates
Improve deliverability
Partner with internal teams
Align on project objectives
Communicate with stakeholders
Maintain pixel-perfect standard
Verify builds against mock-ups
Adhere to coding standards
Adhere to design principles
Conduct reviews of live sites
Conduct reviews of email campaigns
How You'll Work.
Team & Collaboration
Collaborate with stakeholders; Collaborate with department heads; Collaborate with marketing strategists; Collaborate with translators; Collaborate with creative teams; Collaborate with internal teams; Collaborate with Creative; Collaborate with SEO; Collaborate with Conversion; Collaborate with department heads; Collaborate with peers; Collaborate with team members; Collaborate with colleagues; Work in cross-functional teams
Communication Scope
Explain technical concepts
Process & Methodology
Prioritize tasks, Manage timelines, Manage deliverables
Full Job Description
ABOUT US We are a fully integrated digital solutions provider catering to international brands looking to create Web3 experiences. Our partners rely on our unique ability to craft innovative projects that redefine customer expectations, from strategy to engineering, all the way to customer care support. Explora Solutions offers flexibility and opportunities for digital and service professionals that are looking for a challenging and rewarding work environment because our trust-based collaborative style provides them with the freedom they need to be their best version of themselves. We are looking for a highly skilled and detail-oriented Marketing Operations Specialist to develop, maintain, and optimize our digital marketing initiatives—primarily through CMS development, CRM operation, campaign execution and email template creation. As the subject-matter expert in these areas, you will collaborate with key stakeholders and department heads to deliver pixel-perfect, high-impact marketing campaigns. The ideal candidate has deep expertise in HTML/CSS, solid knowledge of JavaScript, a “developer mindset” that emphasizes precision, is up to date with best practices, experienced with collaborating with marketing strategists, and has a keen eye for design. WHAT YOU WILL DO EVERY DAY CRM Operations & Campaign Management Operate our in-house CRM to build and manage audiences and segmentation logic. Build and execute marketing campaigns, ensuring timely and targeted delivery across customer segments. Build and test in-platform rewards to ensure error free delivery of marketing activities. CMS Development & Maintenance Serve as the go-to expert on our Content Management System (CMS), creating and updating web pages based on stakeholder requirements and brand guidelines. Review site structure, menus, and overall functionality, ensuring consistency and optimal user experience. Troubleshoot and resolve issues, suggesting improvements for continuous optimization. Email & SMS Commun
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