Woolpert

architecture, engineering, and geospatial services

MarketingOperationsManager

$95–135k ~AI est. Fort Worth, Texas, United States
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Manager candidates.

The Brief

“Marketing Operations Manager at Woolpert. Skills: Marketing operations, Marketing technology, Program management, Brand integration. Own marketing automation platforms. Manage campaign execution”

Industry & Context.

architecture, engineering, and geospatial services
Problems you'll solve

Analytical skills; Interpret performance data

Eligibility Requirements

10% travel

What They're Looking For.

Must Have

8+ years marketing operations experience, Manage Hubspot marketing technology, Experience in reporting, analytics, Coordinating cross-functional projects

Nice to Have

Marketing in professional services, Acquisition integration experience, Working with sales and finance, Certifications in marketing automation, Certifications in CRM platforms, Certifications in project management, Familiarity with data governance, Familiarity with life cycle management, Experience building dashboards, Experience building reporting frameworks, Understanding of demand generation, Understanding of go-to-market processes, Improving operational efficiency, Workflow design

What You'll Do.

Own marketing automation platforms

Manage campaign execution

Manage system optimization

Establish marketing data governance

Maintain marketing data governance

Align marketing systems and CRM

Track marketing performance

Track pipeline contribution

Track campaign effectiveness

Define marketing KPIs

Standardize marketing KPIs

Support attribution efforts

Support pipeline visibility

Provide recommendations

Lead brand integration projects

Coordinate cross-functional teams

Track integration deliverables

Track integration timelines

Track integration dependencies

Ensure brand transition execution

Serve as central connector

How You'll Work.

Team & Collaboration

Cross-functional teams; Marketing, Sales, Finance; Corporate Communications; Industry Marketing; Product Marketing; Digital teams; Creative teams

Process & Methodology

Program management

Full Job Description

We seek to move the world forward through innovative thinking. Woolpert is an award-winning, global leader in architecture, engineering, and geospatial services. We blend design excellence with cutting-edge technology to deliver exceptional client value. Our team is passionate about their work and committed to building the next generation of industry leaders, and as a certified Great Place to Work®, Woolpert embraces progress and innovation to create limitless opportunities for career growth. JOB SUMMARY: The Marketing Operations Manager is responsible for leading the systems, processes, and cross-functional coordination that enable Marketing to operate as a scalable, high-performing organization. This role oversees marketing technology, performance measurement, and workflow optimization, while program managing key initiatives such as brand integration for acquisitions. This position partners across Marketing, Sales, and business functions to drive operational efficiency, improve visibility into performance, and ensure alignment across campaigns and initiatives. The manager serves as a central connector across teams, enabling better planning, execution, and delivery of marketing outcomes. We are unable to provide visa sponsorship for this position. Applicants must already possess work authorization in the country the job is located. JOB DUTIES: Marketing Operations & Technology Own and manage marketing automation platforms, including campaign execution, workflows, and system optimization Establish and maintain marketing data governance, including lead routing, life cycle stages, and data quality standards Partner with Sales Operations to align marketing systems and CRM Customer Relationship Management (CRM) processes Measurement & Performance Develop and maintain dashboards and reporting to track marketing performance, pipeline contribution, and campaign effectiveness Define and standardize key marketing KPIs and reporting frameworks Support attribution and pipeline

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