Terra
Financial Services
MarketingOperationsManager
Neural analysis suggests this role is
optimal for Manager candidates.
“Marketing Operations Manager at Terra. Skills: Martech, Campaign building, Marketing data, Digital strategy. Build lead nurture campaigns. Build email campaigns”
What You'll Achieve.
Drive great results
Industry & Context.
Troubleshoot issues; Solve complex challenges; Problem solving
What They're Looking For.
Must Have
Experience with martech stack, Experience building marketing dashboards, Experience building lead scoring systems, Experience building conversion reports, Experience building website analytics reports, Experience building sales dashboards, Experience building marketing dashboards, Experience with HubSpot, Experience with Salesforce/Pardot, Experience with Marketo, Experience with Eloqua, Experience with Google Data Studio, Experience with Google Sheets, Experience with Tableau
Nice to Have
Agency experience strongly preferred
What You'll Do.
Build lead nurture campaigns
Build email campaigns
Troubleshoot martech stack issues
Troubleshoot campaign attribution issues
Troubleshoot marketing data issues
Set up marketing campaigns
Launch email campaigns
Launch social campaigns
Launch paid campaigns
Launch organic campaigns
Provide campaign progress updates
Gather client feedback
Build marketing dashboards
Maintain marketing dashboards
Build lead scoring systems
Maintain lead scoring systems
Build conversion reports
Ensure data integrity
Clean contact databases
Maintain contact databases
Identify new opportunities
How You'll Work.
Team & Collaboration
Fast-paced teams; Client-facing calls; Internal calls
Communication Scope
Client feedback; Campaign progress updates
Full Job Description
## Description We’re looking for an all-star digital marketer to join our expanding Digital Strategy team. If you are passionate about martech, building campaigns from the ground up, helping others grow, and presenting your work, we want to talk. Strong candidates will have experience collaborating with fast-paced teams and using today’s top marketing technologies and tools to drive great results for one or multiple B2B organizations. ## WHAT YOU'LL DO Build lead nurture and email campaigns inside our clients’ CRMs (HubSpot, Eloqua, Marketo, etc). Troubleshoot issues related to clients’ martech stack, campaign attribution, and marketing data. Set up and launch email, social, paid, and organic marketing campaigns for clients. Provide timely updates on campaign progress during internal and client-facing calls. Coordinate campaigns and gather client feedback via Slack and email. Build and maintain marketing dashboards, lead scoring systems, and goal and conversion reports that clearly communicate campaign performance. Ensure data integrity by cleaning and maintaining contact databases and helping us source new leads. Research products, services, and strategies to identify new opportunities to improve our own tech stack and approach. Other digital marketing tasks, as assigned. ## WHO YOU ARE You have likely worked in financial services marketing and understand the difference between an offshore wirehouse and an independent advisor. You understand intensely regulated industries and the responsibilities and challenges that come with marketing to their customers. You have deep experience building large, multichannel marketing campaigns and solving complex challenges related to martech implementation. You know how to expertly leverage the latest and greatest marketing tools and technologies to build sophisticated campaigns that drive results (e.g., HubSpot, Salesforce/Pardot, Marketo, Eloqua). You have experience building website analytics reports and sales and marketing da
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