Numeral
SaaS
MarketingOperationsManager
“Marketing Operations Manager at Numeral. Skills: Marketing Technology, Marketing Automation, Data Architecture, Reporting. Architect and maintain scalable marketing automation systems. Audit, debug, and optimize systems”
What You'll Achieve.
deliver reliable data, trustworthy reporting, clean automation, and compliant processes; power efficient pipeline and revenue growth; ensure marketing contribution to pipeline is measurable and optimized; produce excellent brand and demand outcomes; consistently delivering data-driven strategy improvements that lead to measurable business growth
Industry & Context.
analytical capability with the ability to instrument funnels, interpret attribution data, and translate findings into operational recommendations; systems thinking
What They're Looking For.
Must Have
6+ years of progressive experience in marketing operations, marketing technology, or related GTM role within the B2B SaaS/software industry, demonstrated ownership of the marketing tech stack and automation systems, Ability to thrive in a fast-paced, dynamic environment and manage multiple operational priorities simultaneously, demonstrated experience in change management, Deep expertise in marketing automation and technology platforms (e. g. , Marketo, Pardot, HubSpot, Dreamdata, Salesforce, Google Tag Manager, Gong), Deep expertise in website/CMS platforms (e. g. , Webflow), Direct experience working within online and programmatic ad platforms, Experience synthesizing complex operational data and generating reports into a compelling strategic narrative, presenting operational metrics to senior leadership, Expert-level proficiency in marketing strategies, tactics, and technologies, marketing automation, CRM data governance, analytics tools, Proven experience managing lead scoring, persona segmentation, and account-based marketing infrastructure across both SMB/individual and enterprise buyer segments, analytical capability with the ability to instrument funnels, interpret attribution data, and translate findings into operational recommendations, organizational and project management skills, experience overseeing multiple campaigns and deadlines simultaneously, Track record of designing and operating at scale as a team of one, disciplined documentation, systems thinking, the judgment to prioritize high-leverage work
Nice to Have
Experience in a multi-product or multi-segment SaaS environment, Familiarity with B2B customer lifecycle management, customer journey mapping, Hands-on experience building data flows, utilizing AI tools or assistants for GTM use cases to streamline daily workflows
What You'll Do.
Architect and maintain scalable marketing automation systems
Propose and pilot new tools or workflow innovations
Maintain system health and compliance
Manage data enrichment
and system integrations
Own marketing data architecture
Analyze campaign and lead performance
Collaborate on lifecycle stage definitions
Iterate and improve lead structures and lead scoring
Manage the modern demand gen waterfall
Oversee marketing-specific CRM requests
Own the architecture and performance of the inbound pipeline
Define and enforce lead lifecycle stages
Conduct regular systems audits
Create and mature reports and attribution capabilities
Define and govern marketing metric definitions
Analyze top-of-funnel
Manage the reporting framework for measuring marketing performance
Oversee website operations/reporting
Own end-to-end “top of funnel” execution and analytics
Partner closely with RevOps on pipeline reporting
Ensure clean handoffs
shared data standards
and consistent lifecycle instrumentation
Replace volume-based outreach with insight-driven engagement
Serve as a trusted operational partner to GTM leadership
Translate campaign strategy into technical execution
Feed performance data back into planning
How You'll Work.
Team & Collaboration
Collaborate on lifecycle stage definitions, lead scoring models, routing logic, and SLAs; Partner with GTM leaders to define and enforce lead lifecycle stages, SLAs, and qualification; Collaborate with Sales and other Leaders to ensure clean handoffs, shared data standards, and consistent lifecycle instrumentation across the full customer journey; Partner with Sales leadership to replace volume-based outreach with insight-driven engagement powered by enriched data and intent signals; Serve as a trusted operational partner to GTM leadership
Communication Scope
presenting operational metrics to senior leadership; synthesizing complex operational data and generating reports into a compelling strategic narrative
Process & Methodology
organizational and project management skills, experience overseeing multiple campaigns and deadlines simultaneously
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